Droga5 crafts ‘a thing of beauty’ in just 18 seconds

Trevor Beattie of London agency BMB reckons ads in the future will be about five seconds, Twitter’s Vine seems to be doing quite nicely with its six seconds or less vids. Droga5 in New York is showing what you can do in 18 seconds for Newcastle Brown.

Not new I know, but I hadn’t seen it before. YouTube chose it for me – so useful, these Googlers.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.