Avril Lavigne and Sony Experia win the Grammy for cheesy product placement

Product placement is a mucky business, yet to show it does anything much apart from line the already fat wallets of various celebs and movie studios. The most noxious current examples are the celebs who pick up huge fees for puffing products on Twitter – yuk.

Here’s a more old-fashioned version from that delicate flower Avril Lavigne for Sony Experia.

They used to say that mobile phones addled your brain. There could be something in it, judging by the wit and intelligence of marketers in the mobile industry.