Last month saw Twitter hit the headlines for its hugely impressive debut on the New York Stock Exchange. After its first day of trading, shares in the site closed at $44.30, up more than 73 per cent from their initial ...
Read More »Katarina Nielsen of Flock Associates: hotels show us why a Big Idea doesn’t have to be an advertising idea
Katarina Nielsen, a consultant at integrated marketing consultancy Flock Associates, finds that some hotel groups are leading the way in using a combination of their own data and social media to improve life for customers. Marketers across the board can ...
Read More »Maxus launches Maxus For Business with business to business social media survey
WPP media agency Maxus – basking in the glory of landing L’Oreal’s £135m UK media account from ZenithOptimedia – is launching a new B2B division, Maxus For Business, under James Bailey (left) who will report to Maxus UK MD Nick ...
Read More »Michael Lee: is social media driving the spectacular growth of in-house ad agencies?
Michael Lee is a former ECD of Euro RSCG New York handling Volvo Worldwide. Born in England, he spent 20 years working on integrated accounts including Intel, JP Morgan, ExxonMobil and Jaguar. In 2012 he set up agency search consultancy ...
Read More »Jerry Judge: does Advertising Week need to be less about us and more about them (real people)?
I was in the room when New York’s Advertising Week was born. That was ten years ago now and – believe it or not – at that time advertising wasn’t a very respectable game to be in. The week was ...
Read More »What other brands can learn from the Waitrose effect on the UK’s high streets
A while ago I reported back on the impact Waitrose appears to have on property prices based on searching around the Wiltshire area. This was based on our perception as we travelled around. I’ve just come across an article from ...
Read More »Twitter raises the ad stakes with Facebook and Google by buying mobile ad company MoPub
Twitter is proving a surprisingly strong competitor in the social media ad world and it’s improved its position somewhat by agreeing to buy mobile advertising company MoPub for an estimated $300m plus in Twitter shares. Twitter is expected to seek ...
Read More »Avril Lavigne and Sony Experia win the Grammy for cheesy product placement
Product placement is a mucky business, yet to show it does anything much apart from line the already fat wallets of various celebs and movie studios. The most noxious current examples are the celebs who pick up huge fees for ...
Read More »Has Twitter’s new Amplify made it the social medium that works best with TV ads?
Twitter is opening up its TV ad targeting service Amplify to all national US TV advertisers following what seems to have been a successful series of trials. In essence it claims that Amplify, er, amplifies a campaign by tweeting to ...
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