Tag Archives: twitter

Last month saw Twitter hit the headlines for its hugely impressive debut on the New York Stock Exchange. After its first day of trading, shares in the site closed at $44.30, up more than 73 per cent from their initial ...

Katarina Nielsen, a consultant at integrated marketing consultancy Flock Associates, finds that some hotel groups are leading the way in using a combination of their own data and social media to improve life for customers. Marketers across the board can ...

WPP media agency Maxus – basking in the glory of landing L’Oreal’s £135m UK media account from ZenithOptimedia – is launching a new B2B division, Maxus For Business, under James Bailey (left) who will report to Maxus UK MD Nick ...

Michael Lee is a former ECD of Euro RSCG New York handling Volvo Worldwide. Born in England, he spent 20 years working on integrated accounts including Intel, JP Morgan, ExxonMobil and Jaguar. In 2012 he set up agency search consultancy ...

I was in the room when New York’s Advertising Week was born. That was ten years ago now and – believe it or not – at that time advertising wasn’t a very respectable game to be in. The week was ...

A while ago I reported back on the impact Waitrose appears to have on property prices based on searching around the Wiltshire area. This was based on our perception as we travelled around. I’ve just come across an article from ...

Twitter is proving a surprisingly strong competitor in the social media ad world and it’s improved its position somewhat by agreeing to buy mobile advertising company MoPub for an estimated $300m plus in Twitter shares. Twitter is expected to seek ...

Product placement is a mucky business, yet to show it does anything much apart from line the already fat wallets of various celebs and movie studios. The most noxious current examples are the celebs who pick up huge fees for ...

Twitter is opening up its TV ad targeting service Amplify to all national US TV advertisers following what seems to have been a successful series of trials. In essence it claims that Amplify, er, amplifies a campaign by tweeting to ...