Tag Archives: twitter

Michael Lee is a former ECD of Euro RSCG New York handling Volvo Worldwide. Born in England, he spent 20 years working on integrated accounts including Intel, JP Morgan, ExxonMobil and Jaguar. In 2012 he set up agency search consultancy ...

I was in the room when New York’s Advertising Week was born. That was ten years ago now and – believe it or not – at that time advertising wasn’t a very respectable game to be in. The week was ...

A while ago I reported back on the impact Waitrose appears to have on property prices based on searching around the Wiltshire area. This was based on our perception as we travelled around. I’ve just come across an article from ...

Twitter is proving a surprisingly strong competitor in the social media ad world and it’s improved its position somewhat by agreeing to buy mobile advertising company MoPub for an estimated $300m plus in Twitter shares. Twitter is expected to seek ...

Product placement is a mucky business, yet to show it does anything much apart from line the already fat wallets of various celebs and movie studios. The most noxious current examples are the celebs who pick up huge fees for ...

Twitter is opening up its TV ad targeting service Amplify to all national US TV advertisers following what seems to have been a successful series of trials. In essence it claims that Amplify, er, amplifies a campaign by tweeting to ...

Trevor Beattie of London agency BMB reckons ads in the future will be about five seconds, Twitter’s Vine seems to be doing quite nicely with its six seconds or less vids. Droga5 in New York is showing what you can ...

US DIY retailer Lowe’s and agency BBDO New York are suing Twitter’s new Vine six-second video mobile downloads to run a campaign about DIY. Do-it-yourself is a mystery to many of us (ie me) but I suppose this shows you ...

The most interesting thing about WPP Group’s first quarter financial results were not the numbers, but its chief executive’s obiter dicta. The numbers themselves were a curate’s egg. They beat the revenue forecast, bizarrely enough they delighted in Britain, but ...