Samaritans, the leading suicide prevention charity is launching Samaritans Radar – a free web application that monitors friends’ Tweets, producing alerts if it spots anyone who may be struggling to cope. The app gives users a second chance to see ...
Read More »Walkers locks up Lineker for ‘Do Us A Flavour’
Not more Twitter… But this is very clever. Walkers is running a ‘Do Us A flavour’ competition inviting fans to produce a new flavour for the best-selling crisps. So agency AMV/BBDO had the bright idea of locking long-time presenter Gary ...
Read More »Matt Williams: why we don’t want Twitter to choose our tweets with new ‘custom timelines’
I love Danny Baker (left). He’s an exceptional journalist. A ‘man of the people’, who has a beautiful way with words, a great sense of humour and a humility that many in the entertainment business severely lack. More importantly, he’s ...
Read More »UKIP’s PPB howler kicks off bruising election season
For once British PM David Cameron got it right when he described anti-immigation political party UKIP as stuffed full of “fruitcakes, loonies and closet racists.” Now, of course, UKIP is destined to get its own back by trouncing Cameron’s Tories ...
Read More »Twitter launches 1bn users mobile ad network
Twitter has beaten Facebook to the punch with the launch of its new mobile ad network – based on its recent MoPub acquisition – which, it claims, can reach over a billion devices worldwide using Android and Apple operating systems. ...
Read More »We Are Social Twitter strips new Renault Twingo
The prospect of someone (or something in this case) stripping off usually pulls in the punters and so it has for the relaunched Renault Twingo in this campaign by social media agency We Are Social. The strip itself was a ...
Read More »WPP does something or other with DataSift’s social media platform – with a bit of Zipline DMP on top
Is this Big Data or little data? It seems to be ‘granular’ data anyway. Here’s what WPP says: WPP’s Data Alliance and DataSift are forming a global data partnership enabling WPP companies to access data from the world’s leading social ...
Read More »Facebook’s tenth birthday is worth celebrating – but will things look quite so rosy in another ten years’ time?
As we approach February 2014 we can look forward to a big birthday party at Facebook as they celebrate their tenth birthday. What an amazing journey since February 2004, going from zero to one billion users around the world. Social ...
Read More »Tragic death of Mita Diran blamed on agency overwork
Unlike the story below, this is not funny at all. Mita Diran, a copywriter at WPP-owned Y&R Indonesia collapsed and died after what’s claimed to be a 30-hour shift at the agency, not an unusual imposition apparently. That the agency ...
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