Tag Archives: twitter

The prospect of someone (or something in this case) stripping off usually pulls in the punters and so it has for the relaunched Renault Twingo in this campaign by social media agency We Are Social. The strip itself was a ...

Is this Big Data or little data? It seems to be ‘granular’ data anyway. Here’s what WPP says: WPP’s Data Alliance and DataSift are forming a global data partnership enabling WPP companies to access data from the world’s leading social ...

As we approach February 2014 we can look forward to a big birthday party at Facebook as they celebrate their tenth birthday. What an amazing journey since February 2004, going from zero to one billion users around the world. Social ...

Unlike the story below, this is not funny at all. Mita Diran, a copywriter at WPP-owned Y&R Indonesia collapsed and died after what’s claimed to be a 30-hour shift at the agency, not an unusual imposition apparently. That the agency ...

Last month saw Twitter hit the headlines for its hugely impressive debut on the New York Stock Exchange. After its first day of trading, shares in the site closed at $44.30, up more than 73 per cent from their initial ...

Katarina Nielsen, a consultant at integrated marketing consultancy Flock Associates, finds that some hotel groups are leading the way in using a combination of their own data and social media to improve life for customers. Marketers across the board can ...

WPP media agency Maxus – basking in the glory of landing L’Oreal’s £135m UK media account from ZenithOptimedia – is launching a new B2B division, Maxus For Business, under James Bailey (left) who will report to Maxus UK MD Nick ...

Michael Lee is a former ECD of Euro RSCG New York handling Volvo Worldwide. Born in England, he spent 20 years working on integrated accounts including Intel, JP Morgan, ExxonMobil and Jaguar. In 2012 he set up agency search consultancy ...

I was in the room when New York’s Advertising Week was born. That was ten years ago now and – believe it or not – at that time advertising wasn’t a very respectable game to be in. The week was ...