Here’s another bit of ‘event’ advertising, rapidly taking over YouTube and the like, this time from Tourism Victoria and agency Clemenger BBDO Melbourne..
You arm yourself with a Periscope, Twitter’s new live streaming platform, and ‘real Melbournians’ will give you a tour of the city. You can also win tickets for sporting and other events.
Simple effective communication, executed with Aussie briskness.
Good for Twitter too, which has looking for something more monetizable than tweets.
MAA creative scale: 7.