Tag Archives: twitter

Here’s another bit of ‘event’ advertising, rapidly taking over YouTube and the like, this time from Tourism Victoria and agency Clemenger BBDO Melbourne.. You arm yourself with a Periscope, Twitter’s new live streaming platform, and ‘real Melbournians’ will give you ...

In my last piece on this site I explored one of the most overused buzzwords in the industry – content. Well for this week’s column, here’s another topic we all love to obsess over at the moment – feedback. You ...

Ad tech company xAd, which describes itself as a global location-based marketplace, has been monitoring social media around the #CannesLions hashtag and, as you might expect, ad-tecchie companies have received most mentions. Google is top with 7704 tweets followed by ...

I have no idea why anyone follows me on Twitter. While I promise lots of controversial opinions on the advertising industry, my daily dose of 140 characters mainly consists of moaning about First Great Western trains, Reading Football Club, or ...

Samaritans, the leading suicide prevention charity is launching Samaritans Radar – a free web application that monitors friends’ Tweets, producing alerts if it spots anyone who may be struggling to cope. The app gives users a second chance to see ...

Not more Twitter… But this is very clever. Walkers is running a ‘Do Us A flavour’ competition inviting fans to produce a new flavour for the best-selling crisps. So agency AMV/BBDO had the bright idea of locking long-time presenter Gary ...

I love Danny Baker (left). He’s an exceptional journalist. A ‘man of the people’, who has a beautiful way with words, a great sense of humour and a humility that many in the entertainment business severely lack. More importantly, he’s ...

For once British PM David Cameron got it right when he described anti-immigation political party UKIP as stuffed full of “fruitcakes, loonies and closet racists.” Now, of course, UKIP is destined to get its own back by trouncing Cameron’s Tories ...

Twitter has beaten Facebook to the punch with the launch of its new mobile ad network – based on its recent MoPub acquisition – which, it claims, can reach over a billion devices worldwide using Android and Apple operating systems. ...