Tag Archives: twitter

In 2006, when Twitter limited the length of each tweet to 140 characters, they made a strong statement favouring brevity and instantaneity. So it’s only to be expected that rumours around new options that might tamper with this distinctive feature ...

When Jack Dorsey posted the first tweet in 2006, I doubt even he knew how much of an impact on the world this would have. Where the platform goes next is anyone’s guess, especially in light of recent stories that ...

Here’s another bit of ‘event’ advertising, rapidly taking over YouTube and the like, this time from Tourism Victoria and agency Clemenger BBDO Melbourne.. You arm yourself with a Periscope, Twitter’s new live streaming platform, and ‘real Melbournians’ will give you ...

In my last piece on this site I explored one of the most overused buzzwords in the industry – content. Well for this week’s column, here’s another topic we all love to obsess over at the moment – feedback. You ...

Ad tech company xAd, which describes itself as a global location-based marketplace, has been monitoring social media around the #CannesLions hashtag and, as you might expect, ad-tecchie companies have received most mentions. Google is top with 7704 tweets followed by ...

I have no idea why anyone follows me on Twitter. While I promise lots of controversial opinions on the advertising industry, my daily dose of 140 characters mainly consists of moaning about First Great Western trains, Reading Football Club, or ...

Samaritans, the leading suicide prevention charity is launching Samaritans Radar – a free web application that monitors friends’ Tweets, producing alerts if it spots anyone who may be struggling to cope. The app gives users a second chance to see ...

Not more Twitter… But this is very clever. Walkers is running a ‘Do Us A flavour’ competition inviting fans to produce a new flavour for the best-selling crisps. So agency AMV/BBDO had the bright idea of locking long-time presenter Gary ...

I love Danny Baker (left). He’s an exceptional journalist. A ‘man of the people’, who has a beautiful way with words, a great sense of humour and a humility that many in the entertainment business severely lack. More importantly, he’s ...