By Jane Austin in Cannes Cannes Lions is the ultimate microcosm of the ad industry, unwittingly exposing its warts as much as its more admirable qualities. If you wanted to learn about what it’s like to work in adland, this ...
Read More »Walkers waves goodbye to common sense in Twitter foul-up
Why do they do it? Champions League sponsor Walkers Invited fans to post selfies on Twitter with its front man Gary Lineker, who’s also BT’s lead presenter in its Champions League coverage, ahead of the June 3 final in Cardiff ...
Read More »It never rains but it pours as (possibly) fake news threatens Trump presidency
Was 2016 the maddest media year so far? It might have been with so-called “fake news” dominating the agenda. But 2017 looks like it will leave 2016 in the starting blocks already – and it’s only January 11. Donald Trump ...
Read More »JWT’s Florence Lujani: why Twitter needs more than 23 characters to reverse its fortunes
In 2006, when Twitter limited the length of each tweet to 140 characters, they made a strong statement favouring brevity and instantaneity. So it’s only to be expected that rumours around new options that might tamper with this distinctive feature ...
Read More »Kirsty Sharman: why ten year old Twitter must go back to creative roots to stay relevant
When Jack Dorsey posted the first tweet in 2006, I doubt even he knew how much of an impact on the world this would have. Where the platform goes next is anyone’s guess, especially in light of recent stories that ...
Read More »Clemenger BBDO ups Twitter’s Periscope in new campaign for Tourism Victoria
Here’s another bit of ‘event’ advertising, rapidly taking over YouTube and the like, this time from Tourism Victoria and agency Clemenger BBDO Melbourne.. You arm yourself with a Periscope, Twitter’s new live streaming platform, and ‘real Melbournians’ will give you ...
Read More »Matt Williams: clever feedback is fine but it won’t solve the customer experience problem on its own
In my last piece on this site I explored one of the most overused buzzwords in the industry – content. Well for this week’s column, here’s another topic we all love to obsess over at the moment – feedback. You ...
Read More »Cannes: Ogilvy wins the ‘most tweets’ Grand Prix
Ad tech company xAd, which describes itself as a global location-based marketplace, has been monitoring social media around the #CannesLions hashtag and, as you might expect, ad-tecchie companies have received most mentions. Google is top with 7704 tweets followed by ...
Read More »Matt Williams: tweeters track world’s most terrible ad
I have no idea why anyone follows me on Twitter. While I promise lots of controversial opinions on the advertising industry, my daily dose of 140 characters mainly consists of moaning about First Great Western trains, Reading Football Club, or ...
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