The prospect of someone (or something in this case) stripping off usually pulls in the punters and so it has for the relaunched Renault Twingo in this campaign by social media agency We Are Social.
The strip itself was a live event in Paris and fans could participate by using the hashtag #UndressNewTwingo, which 4,500 did. 100,000-odd (really odd) watched the event.
Hardly Papa and Nicole but it seems to have worked.
