Tag Archives: twitter

Axe starts nationwide hunt for Susan Glenn

You’ve seen Susan Glenn the movie – well, 30-second spot actually, courtesy of Unilever’s Axe and BBH New York. Now listen up for news of the six-episode Web opera. Unlike the ad, it doesn’t have anything to do with Agent ...

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Cannes despatches: Everyone’s mad about Twitter

When the entire advertising industry descends on Cannes for its yearly party pilgrimage, you know it’s going to get social. Everybody’s here to ‘meet and greet’ (and to share magnums of rosé apparently) but for the first time, in a ...

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Twitter grabs early lead in the PR stakes at Cannes

It’s not that long ago that Cannes (then the Cannes Advertising Film Festival, the very small brother of the preceding feature film version) was of interest only to agency creatives and production companies and, in the case of the US ...

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Holler wins Mercedes UK social media account

London agency Holler has beaten off competition from Mercedes above-the-line agency AMV/BBDO, Weapon 7 and seven others to be placed in charge of social strategy and execution for Mercedes-Benz UK. The appointment has been made to help Mercedes-Benz UK engage ...

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Twitter makes a big flap about its new bird logo

Time for this week’s Spot the Difference Competition, thoughtfully sponsored by Twitter. Have you got them all yet, readers? Yes, the one on the right is no longer freehand. It’s made up of “three sets of overlapping circles” (it says ...

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The troof about social media is emerging at last

If only the maximum character count were 200, 90 million Germans could finish a sentence on Twitter… already, 150 children have been given a name starting with @…. 27 per cent of Facebook server capacity is taken up storing ‘LOL’… ...

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Facebook IPO hit by General Motors ad switch

General Motors global CMO Joel Ewanick (pictured) has instigated a number of big waves since taking over at the US car giant and he’s just launched another one: pulling all the company’s media spend from Facebook. Facebook, of course, is ...

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