Lucky Generals is reported to be planning its first international office in New York. The UK creative agency is majority-owned by Omnicom’s TBWA. Lucky Generals now has an impressive list of US and international companies on its books including Amazon ...
Read More »Apple brings on the clones for new Watch
Quite why anyone would want to shell out (relatively) big bucks for an Apple Watch is beyond many of us but the much-derided device is still with us and now embarking on its fourth iteration. “There’s a better you in ...
Read More »TBWA for Lidl is UK’s first Grand Effie winner – shame it’s moving the account
The UK Effie Awards, which purport to reward ad effectiveness, has announced its winners and they are: Aldi and John Lewis tied as UK Marketers of the Year; adam&eveDDB (John Lewis’ agency) as Agency of the Year and Lidl and ...
Read More »Lidl makes surprise exit from TBWA as battle for supermarket sales intensifies
Every big UK ad agency wants a supermarket account and Lidl has helped to keep Omnicom’s TBWA afloat for the last five years, prior to its arm’s length merger with Lucky Generals. But now the German discounter is reported to ...
Read More »Lidl’s World Cup campaign misses an open goal
Lidl is the supermarket sponsor for England’s World Cup bid in Russia, part of a programme aimed at providing three million opportunities for 5-11 year olds to play football. So agency TBWA has rounded up three England stars – good ...
Read More »Apple gets physical in same sex Aussie ads
Are these the first same sex snogs in ads? Part of a new campaign by TBWA Sydney, brave indeed where same sex marriage is a hot issue. Shot on an iPhone X (well you have to sell something). Clever to ...
Read More »Tate to be new TBWA London boss, Lucky General Calcraft is new group CEO
Lucky Generals partner Sara Tate, a former managing director at Mother, is to be the new CEO of TBWA London. At the same time Lucky Generals co-founder Helen Calcraft is to become CEO of TBWA Group in the UK. TBWA ...
Read More »Confusion over Souter role shows imminent task for Ruhanen at TBWA London
First of all it looked as though Peter Souter was stepping down as chairman of TBWA in London but now, it seems, he isn’t – both versions according to Campaign. These things happen and Souter (above) is no doubt a ...
Read More »TBWA hires Lucky Generals-inspired top team Jex and Vogt
TBWA\London has hired new creative and planning chiefs in a search led by Lucky Generals, the agency it bought a majority stake in back in February. Saatchi ECD Andy Jex has joined as CCO and MullenLowe planning chief Anna Vogt ...
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