Tag Archives: tbwa

AIG (American International Group) is a gigantic insurer so there’s a degree of self interest in this diverting infotainment ad telling visitors to the forthcoming Rugby World Cup ‘How not to drive in Japan.’ Apart from the language there are ...

Much navel-gazing in London creative quarters as agencies digest the Cannes results (second-most awarded country but a long way behind the US) and there’s the fear it’s only going to get worse. Has the UK lost the creative plot? And ...

Ever wondered why so many young people wander around cities with hearing aids? Actually They’re Apple AirPods and TBWA\Media Arts Lab has pulled out all the stops for the ubiquitous devices in this new ad ‘Bounce.’ Made mostly using trampolines ...

So-called disruption has earned itself rather a bad name in recent times as everyone claims to be doing it. In advertising it’s credited to Jean-Marie Dru, whose BDDP agency merged with TBWA. So it’s in TBWA’s DNA too and here’s ...

Lucky Generals is reported to be planning its first international office in New York. The UK creative agency is majority-owned by Omnicom’s TBWA. Lucky Generals now has an impressive list of US and international companies on its books including Amazon ...

Quite why anyone would want to shell out (relatively) big bucks for an Apple Watch is beyond many of us but the much-derided device is still with us and now embarking on its fourth iteration. “There’s a better you in ...

The UK Effie Awards, which purport to reward ad effectiveness, has announced its winners and they are: Aldi and John Lewis tied as UK Marketers of the Year; adam&eveDDB (John Lewis’ agency) as Agency of the Year and Lidl and ...

Every big UK ad agency wants a supermarket account and Lidl has helped to keep Omnicom’s TBWA afloat for the last five years, prior to its arm’s length merger with Lucky Generals. But now the German discounter is reported to ...

Lidl is the supermarket sponsor for England’s World Cup bid in Russia, part of a programme aimed at providing three million opportunities for 5-11 year olds to play football. So agency TBWA has rounded up three England stars – good ...