Tag Archives: tbwa

Another big change is in store at Omnicom Towers on London’s South Bank: TBWA London CEO Sara Tate is stepping down to become a leadership coach shortly after sibling AMV BBDO (another occupant of the rather looming HQ) announced its ...

TBWA is famous for its work for Apple but TBWA\Helsinki is also on the case for CleanMyMac, an independent outfit that, well, cleans your Mac. Macs are supposedly less prone to disasters (not my experience) so TBWA envisages the end ...

The commercial world has always had winners and losers but the divide between the haves and the have nots is surely wider than ever – with the FAANGs (Facebook, Apple, Amazon, Netflix and Google) firmly in the driving seat. It’s ...

More (largely) meaningless communication: Adidas telling us that we can deal with stress by running, courtesy of TBWA. It helps us “reconnect,” it seems. Although reconnect with what isn’t specified. Can see how Nike owns running (helps you run a ...

Christmas brings a lot of big budget ads but the end of the year always brings lay-offs in adland, including senior management whose departure agencies think they can smuggle out because no-one’s looking. Omnicom’s TBWA has started the trend early ...

Last week Fallon held a reunion party at the legendary Star & Garter based on a) it has been a long standing venue for agency knees-ups and b) it was a walk down memory lane for the Fallon crew as ...

You & Mr Jones’ David Jones says he got there first with “better, faster, cheaper,” S4 Capital’s Sir Martin Sorrell (who clearly believes in frequency as well as coverage) puts it in all his communications. Well here’s Lee Clow of ...

Is Apple running out of iPhone ideas? When ads become more like music videos it’s often a sign of something lacking – an idea perhaps. These iPhone XS ‘iPhone on Tour’ ads from TBWA\Media Arts Lab are indeed music videos, ...

AIG (American International Group) is a gigantic insurer so there’s a degree of self interest in this diverting infotainment ad telling visitors to the forthcoming Rugby World Cup ‘How not to drive in Japan.’ Apart from the language there are ...