Sports-based creative agency Dark Horses has finally joined the Omnicom fold although many people thought it already had – backed, as it was, by Lucky Generals which is itself majority owned by Omnicom’s TBWA. CEO Melissa Robertson (below with ECD ...
Read More »What’s new in the adland name game? Global chief creative experience officer of course
The agency business yields to no-one in its ability to come up with new titles, mostly it seems involving an officer of some sort. I see that TBWA\Worldwide has appointed Ben Williams (left) from R/GA as its first – presumably ...
Read More »DirecTV streams into battle with Serena Williams
US satellite TV broadcaster is going with the mighty flow by entering the streaming business (is this wise?) and in a new campaign by TBWA/LA proposing that it’s better than the others by combining streaming with live TV. One of ...
Read More »TBWA CEO Sara Tate quits for leadership business
Another big change is in store at Omnicom Towers on London’s South Bank: TBWA London CEO Sara Tate is stepping down to become a leadership coach shortly after sibling AMV BBDO (another occupant of the rather looming HQ) announced its ...
Read More »CleanMyMac – or it’s the end of the world….
TBWA is famous for its work for Apple but TBWA\Helsinki is also on the case for CleanMyMac, an independent outfit that, well, cleans your Mac. Macs are supposedly less prone to disasters (not my experience) so TBWA envisages the end ...
Read More »Apple’s ‘Jump’ from TBWA shows power of a giant brand
The commercial world has always had winners and losers but the divide between the haves and the have nots is surely wider than ever – with the FAANGs (Facebook, Apple, Amazon, Netflix and Google) firmly in the driving seat. It’s ...
Read More »Adidas tiptoes onto Nike territory in new TBWA effort
More (largely) meaningless communication: Adidas telling us that we can deal with stress by running, courtesy of TBWA. It helps us “reconnect,” it seems. Although reconnect with what isn’t specified. Can see how Nike owns running (helps you run a ...
Read More »Droga5 lands another biggie – its owner Accenture
Christmas brings a lot of big budget ads but the end of the year always brings lay-offs in adland, including senior management whose departure agencies think they can smuggle out because no-one’s looking. Omnicom’s TBWA has started the trend early ...
Read More »Paul Simons: myths and reality at the Star & Garter
Last week Fallon held a reunion party at the legendary Star & Garter based on a) it has been a long standing venue for agency knees-ups and b) it was a walk down memory lane for the Fallon crew as ...
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