Tag Archives: tbwa

Sports-based creative agency Dark Horses has finally joined the Omnicom fold although many people thought it already had – backed, as it was, by Lucky Generals which is itself majority owned by Omnicom’s TBWA. CEO Melissa Robertson (below with ECD ...

The agency business yields to no-one in its ability to come up with new titles, mostly it seems involving an officer of some sort. I see that TBWA\Worldwide has appointed Ben Williams (left) from R/GA as its first – presumably ...

US satellite TV broadcaster is going with the mighty flow by entering the streaming business (is this wise?) and in a new campaign by TBWA/LA proposing that it’s better than the others by combining streaming with live TV. One of ...

Another big change is in store at Omnicom Towers on London’s South Bank: TBWA London CEO Sara Tate is stepping down to become a leadership coach shortly after sibling AMV BBDO (another occupant of the rather looming HQ) announced its ...

TBWA is famous for its work for Apple but TBWA\Helsinki is also on the case for CleanMyMac, an independent outfit that, well, cleans your Mac. Macs are supposedly less prone to disasters (not my experience) so TBWA envisages the end ...

The commercial world has always had winners and losers but the divide between the haves and the have nots is surely wider than ever – with the FAANGs (Facebook, Apple, Amazon, Netflix and Google) firmly in the driving seat. It’s ...

More (largely) meaningless communication: Adidas telling us that we can deal with stress by running, courtesy of TBWA. It helps us “reconnect,” it seems. Although reconnect with what isn’t specified. Can see how Nike owns running (helps you run a ...

Christmas brings a lot of big budget ads but the end of the year always brings lay-offs in adland, including senior management whose departure agencies think they can smuggle out because no-one’s looking. Omnicom’s TBWA has started the trend early ...

Last week Fallon held a reunion party at the legendary Star & Garter based on a) it has been a long standing venue for agency knees-ups and b) it was a walk down memory lane for the Fallon crew as ...