DirecTV streams into battle with Serena Williams

US satellite TV broadcaster is going with the mighty flow by entering the streaming business (is this wise?) and in a new campaign by TBWA/LA proposing that it’s better than the others by combining streaming with live TV.

One of those briefs where the heart sinks perhaps but TBWA has produced an amusing mash-up, planting a live Serena Williams in a streaming shopping mall.

Nice dry punchline too.

TBWA in the US seems in a rich vein of form, arguably outperforming its Omnicom rivals BBDO and DDB.

MAA creative scale: 7.5.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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