US satellite TV broadcaster is going with the mighty flow by entering the streaming business (is this wise?) and in a new campaign by TBWA/LA proposing that it’s better than the others by combining streaming with live TV.
One of those briefs where the heart sinks perhaps but TBWA has produced an amusing mash-up, planting a live Serena Williams in a streaming shopping mall.
Nice dry punchline too.
TBWA in the US seems in a rich vein of form, arguably outperforming its Omnicom rivals BBDO and DDB.
MAA creative scale: 7.5.