Lee Clow and Apple got there first with better and faster

You & Mr Jones’ David Jones says he got there first with “better, faster, cheaper,” S4 Capital’s Sir Martin Sorrell (who clearly believes in frequency as well as coverage) puts it in all his communications.

Well here’s Lee Clow of TBWA\Media Arts Lab fame back in the Chiat\Day era (too many obliques but never mind) explaining with others how TBWA went from nowhere to somewhere in 17 days to produce the legendary ‘Think Different’ campaign.

Might not have been cheaper (unlikely) but certainly better and faster than just about anything you’ll see today.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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