AIG (American International Group) is a gigantic insurer so there’s a degree of self interest in this diverting infotainment ad telling visitors to the forthcoming Rugby World Cup ‘How not to drive in Japan.’ Apart from the language there are other things to remember.
So AIG and agency TBWA\Hakuhodo have signed up reigning champs New Zealand’s All Blacks – here in hunky and cuddly mode as opposed to their usual hunky and grind you into the turf mode.
The presenter could be a star too.
MAA creative scale: 8.
