Tag Archives: tag

Dentsu Group has agreed a deal to buy ad production giant Tag from Advent International. Dentsu says the deal will take its customer transformation and technology net revenues from 32% to 34% of its total with the ambition of reaching ...

Private-equity owned ad production giant Tag is rebranding many of its companies as Tag Collective Arts, bringing under one brand operating companies Smoke & Mirrors, Big Buoy, Rock Hound, THP and World Writers. Tag says the move has been “accelerated” ...

Publicis and private equity-owned production house Tag are teaming up to form a global production business for major client GSK. As ever these days, one of the aims is to “leverage data to optimize content effectiveness.” Publicis Groupe COO Steve ...

Global production agency Williams Lea Tag has bought digital production studio Taylor James. Tag is now owned by private equity company Advent International. Taylor James was founded in London in 1999 and is active in Europe and the US, offering ...

We’ve noted agency cutbacks in the US but, so far, the UK has seemed to have got off relatively lightly (it was the best-performing region for most holding companies in 2017). But non-aligned production giant Tag, now owned by private ...

Still one of the most searched stories on MAA is one from 2013, speculating that Steve Parish and Richard Jameson, the duo who build up international production agency Tag and sold it to Deutsche Post DHL’s Williams Lea in 2011, ...

Smoke & Mirrors, the post-production and effects company owned by Williams Lea Tag, is launching in Amsterdam, its seventh office across the world. Smoke & Mirrors already operates in London, New York, Bangkok, Chennai, Shanghai and Sao Paulo with further ...

McCann has promoted London and Craft UK production head Sergio Lopez to boss of its European production operations. Craft is McCann’s production arm. All the big agencies and holding companies are taking production more seriously now as clients squeeze margins ...

Omnicom is upping the ante in the production wars by bringing its in-house production units into a new operation eg+ worldwide. Eg+ was formed by the merger of New York’s E-Graphics and Hub Plus last year. Omnicom cals the new ...