Dentsu Group has agreed a deal to buy ad production giant Tag from Advent International. Dentsu says the deal will take its customer transformation and technology net revenues from 32% to 34% of its total with the ambition of reaching ...
Read More »Tag launches Tag Collective Arts as creative services try to revive their heritage
Private-equity owned ad production giant Tag is rebranding many of its companies as Tag Collective Arts, bringing under one brand operating companies Smoke & Mirrors, Big Buoy, Rock Hound, THP and World Writers. Tag says the move has been “accelerated” ...
Read More »Publicis and Tag team up to handle GSK production
Publicis and private equity-owned production house Tag are teaming up to form a global production business for major client GSK. As ever these days, one of the aims is to “leverage data to optimize content effectiveness.” Publicis Groupe COO Steve ...
Read More »Williams Lea Tag buys production studio Taylor James
Global production agency Williams Lea Tag has bought digital production studio Taylor James. Tag is now owned by private equity company Advent International. Taylor James was founded in London in 1999 and is active in Europe and the US, offering ...
Read More »Trouble at Tag as new owner Advent wields the axe
We’ve noted agency cutbacks in the US but, so far, the UK has seemed to have got off relatively lightly (it was the best-performing region for most holding companies in 2017). But non-aligned production giant Tag, now owned by private ...
Read More »Production giant Tag has a new owner – could that bring Parish and Jameson back into the frame?
Still one of the most searched stories on MAA is one from 2013, speculating that Steve Parish and Richard Jameson, the duo who build up international production agency Tag and sold it to Deutsche Post DHL’s Williams Lea in 2011, ...
Read More »Tag’s Smoke & Mirrors opens in Amsterdam
Smoke & Mirrors, the post-production and effects company owned by Williams Lea Tag, is launching in Amsterdam, its seventh office across the world. Smoke & Mirrors already operates in London, New York, Bangkok, Chennai, Shanghai and Sao Paulo with further ...
Read More »McCann promotes Craft boss Lopez to Europe role to spearhead production drive
McCann has promoted London and Craft UK production head Sergio Lopez to boss of its European production operations. Craft is McCann’s production arm. All the big agencies and holding companies are taking production more seriously now as clients squeeze margins ...
Read More »Omnicom attacks production independents with rollout of in-house operation eg+
Omnicom is upping the ante in the production wars by bringing its in-house production units into a new operation eg+ worldwide. Eg+ was formed by the merger of New York’s E-Graphics and Hub Plus last year. Omnicom cals the new ...
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