WPP in-house production giant Hogarth Worldwide and agency Ogilvy & Mather are forming a new “global creative powerhouse” (their words) called H&O. The two parties claim this will be “the largest marketing implementation group in the world.” On the face ...
Read More »Production agency Tag waits on BBH and Tesco
Giant production agency Tag is waiting to hear what exactly its role will be in the new world of Tesco and freshly-appointed creative agency BBH. Tag boss Peter Zillig emphatically refutes an earlier version of this story saying that Tag ...
Read More »US fund giant Blackrock picks Tag and Mindshare for $400m global ad account
Financial advertising is a mystery to many of us – why do they bother? But bother they do and US fund giant Blackrock is one of the more energetic global spenders, spending somewhere north of $400m globally. Now the company ...
Read More »Tag takes centre stage in new Tesco Hudl campaign
Tesco has launched the new Hudl2, its budget tablet, with a cheeky chappie campaign that seems to be doing OK on YouTube. Rather surprisingly it’s from Tag, the mega-production agency which partners Wieden+Kennedy on the mainstream Tesco business. Historically Tag ...
Read More »On-site agency specialist Oliver hires former Tag production duo as it builds Far East presence
Go-go in-house agency provider Oliver – which provides on-site agencies for a number of big clients including AXA, Starbucks and KPMG – is expanding into the Far East with the launch of a new hub in Singapore. Oliver has recruited ...
Read More »Mondelez moves ad production into Tag, former boss Steve Parish weighs return to the business with Oliver
Ad production seems to be the latest battleground for agencies with the growth of big international forces like Tag, owned by Deutsche Post these days, and local players like Network in London which works for Morrisons and Dixons. Production is ...
Read More »Now Tesco adds Arnold KLP to agency roster
Tesco has added shopper marketing agency Arnold KLP, part of the Havas-owned Arnold Worldwide network, to its UK ad roster that includes lead agency Wieden+Kennedy and production company TAG. The appointment follows a six-month review. Arnold KLP’s responsibilities include shopper ...
Read More »Michael Lee of Madam: How decoupling via production specialists is changing the agency world
Michael Lee is a former ECD of Euro RSCG New York, handling Volvo worldwide. In 2012 he set up agency search consultancy Madam. My first job in advertising was in an ad agency production department – that area of an ...
Read More »W+K London and Tesco: meaty new steak ad, Finest idents for Downton Abbey and result from TAG
Tesco’s ‘Love Every Mouthful’ campaign is producing hours of fun for the ever-critical UK ad industry as the apparently never-ending stream of would-be yummy food ads pours out of Wieden+Kennedy London. There may be a bit of jealousy here on ...
Read More »