Tag Archives: tag

Financial advertising is a mystery to many of us – why do they bother? But bother they do and US fund giant Blackrock is one of the more energetic global spenders, spending somewhere north of $400m globally. Now the company ...

Tesco has launched the new Hudl2, its budget tablet, with a cheeky chappie campaign that seems to be doing OK on YouTube. Rather surprisingly it’s from Tag, the mega-production agency which partners Wieden+Kennedy on the mainstream Tesco business. Historically Tag ...

Go-go in-house agency provider Oliver – which provides on-site agencies for a number of big clients including AXA, Starbucks and KPMG – is expanding into the Far East with the launch of a new hub in Singapore. Oliver has recruited ...

Ad production seems to be the latest battleground for agencies with the growth of big international forces like Tag, owned by Deutsche Post these days, and local players like Network in London which works for Morrisons and Dixons. Production is ...

Tesco has added shopper marketing agency Arnold KLP, part of the Havas-owned Arnold Worldwide network, to its UK ad roster that includes lead agency Wieden+Kennedy and production company TAG. The appointment follows a six-month review. Arnold KLP’s responsibilities include shopper ...

Michael Lee is a former ECD of Euro RSCG New York, handling Volvo worldwide. In 2012 he set up agency search consultancy Madam. My first job in advertising was in an ad agency production department – that area of an ...

Tesco’s ‘Love Every Mouthful’ campaign is producing hours of fun for the ever-critical UK ad industry as the apparently never-ending stream of would-be yummy food ads pours out of Wieden+Kennedy London. There may be a bit of jealousy here on ...

Creative services outfit TAG, owned by business outsourcing giant Williams Lea, is getting bigger with the absorption of Williams Lea’s print management operation. TAG has also promoted Americas boss John Paulson to be global CEO. Paulson (left) says: “Bringing Williams ...

Everywhere you turn these days there’s Sir Martin Sorrell’s WPP (obviously, it’s just bought a social marketing research company in Bangladesh of all places) and, increasingly, there’s Hogarth. And what, you may ask, is Hogarth? Well here’s what WPP says ...