Tag Archives: tag

Hogarth ups stakes in the agency production wars with new Ogilvy partnership H&O

WPP in-house production giant Hogarth Worldwide and agency Ogilvy & Mather are forming a new “global creative powerhouse” (their words) called H&O. The two parties claim this will be “the largest marketing implementation group in the world.” On the face ...

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Production agency Tag waits on BBH and Tesco

Giant production agency Tag is waiting to hear what exactly its role will be in the new world of Tesco and freshly-appointed creative agency BBH. Tag boss Peter Zillig emphatically refutes an earlier version of this story saying that Tag ...

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Tag takes centre stage in new Tesco Hudl campaign

Tesco has launched the new Hudl2, its budget tablet, with a cheeky chappie campaign that seems to be doing OK on YouTube. Rather surprisingly it’s from Tag, the mega-production agency which partners Wieden+Kennedy on the mainstream Tesco business. Historically Tag ...

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Mondelez moves ad production into Tag, former boss Steve Parish weighs return to the business with Oliver

Ad production seems to be the latest battleground for agencies with the growth of big international forces like Tag, owned by Deutsche Post these days, and local players like Network in London which works for Morrisons and Dixons. Production is ...

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Now Tesco adds Arnold KLP to agency roster

Tesco has added shopper marketing agency Arnold KLP, part of the Havas-owned Arnold Worldwide network, to its UK ad roster that includes lead agency Wieden+Kennedy and production company TAG. The appointment follows a six-month review. Arnold KLP’s responsibilities include shopper ...

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