Tag Archives: tag

Tag takes centre stage in new Tesco Hudl campaign

Tesco has launched the new Hudl2, its budget tablet, with a cheeky chappie campaign that seems to be doing OK on YouTube. Rather surprisingly it’s from Tag, the mega-production agency which partners Wieden+Kennedy on the mainstream Tesco business. Historically Tag ...

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Mondelez moves ad production into Tag, former boss Steve Parish weighs return to the business with Oliver

Ad production seems to be the latest battleground for agencies with the growth of big international forces like Tag, owned by Deutsche Post these days, and local players like Network in London which works for Morrisons and Dixons. Production is ...

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Now Tesco adds Arnold KLP to agency roster

Tesco has added shopper marketing agency Arnold KLP, part of the Havas-owned Arnold Worldwide network, to its UK ad roster that includes lead agency Wieden+Kennedy and production company TAG. The appointment follows a six-month review. Arnold KLP’s responsibilities include shopper ...

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TAG arms up with new boss and print management division – but it may have come too late for Tesco

Creative services outfit TAG, owned by business outsourcing giant Williams Lea, is getting bigger with the absorption of Williams Lea’s print management operation. TAG has also promoted Americas boss John Paulson to be global CEO. Paulson (left) says: “Bringing Williams ...

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