Tag’s Smoke & Mirrors opens in Amsterdam

Smoke & Mirrors, the post-production and effects company owned by Williams Lea Tag, is launching in Amsterdam, its seventh office across the world. Smoke & Mirrors already operates in London, New York, Bangkok, Chennai, Shanghai and Sao Paulo with further international expansion planned for 2017.

The studio will be led by executive producer David Michaels from its New York operation. It will operate from a renovated town house in the centre of the city. Amsterdam plays host to a number of creative agencies including 180, Wieden+Kennedy and 72andSunny. More such London-based suppliers can be expected to open in mainland Europe following the Brexit vote.

S&M global MD Gary Szabo (below) says: “Establishing our Amsterdam studio is an extremely exciting step for us as part of our ongoing commitment to better mirror the international footprint of our clients. Amsterdam, in particular, has been an ambition of ours for some time due to the increasing breadth of amazing creative work that is originating in the market.”

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