Tag Archives: super bowl

Saatchi crafts an emotional Super Bowl triumph for Toyota and Team USA

Here’s another Super Bowl cracker from Saatchi & Saatchi (with Dentsu in the wings), leaving not a dry eye in the house. For Toyota and its sponsorship of Team USA (let’s hope they have an Olympics to attend) it features ...

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MAA blast from the past: Bob Dylan in the Super Bowl

This is certainly a curiosity. Most people recall Eminem for Chrysler in Wieden+Kennedy’s 2011 Super Bowl ‘Born of fire’ spot. Here’s another ambitious effort from Chrysler on the same patriotic theme three years later. With Bob Dylan, no less. Agency ...

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Bud Light bombards us with Super Bowl lemons

Wieden+Kennedy looks set for a good showing at the Super Bowl and here’s another for Bud Light’s Lemonade Seltzer. Big brewers in the US seem to be giving up on beer for fruity alternatives (some would say they gave up ...

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Coca-Cola Energy’s Super Bowl stars fail to shine

Another massive waste of Super Bowl time and money, this time for Coca-Cola energy starring Jonah Hill and, gulp, Martin Scorsese. Why do they do it? Oh, the money. And it’s another from W+K! MAA creative scale: 2. PS For ...

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