Tag Archives: super bowl

OK, so the Super Bowl fever is finally subsiding. The best news is that my favorite ad, “Loretta,” from Google has been ranked amongst the top three of the 62 spots that ran throughout the game. And, by the way, ...

One of the biggest events in the advertising world took place on Sunday – The Super Bowl. As ever, competition for space, coverage and making an impact was fierce amongst brands as they looked to capture the hearts and minds ...

Big brands are flocking to Wieden+Kennedy in the US (it was a big player at the Super Bowl, not always on top form in our view) and one of its biggest recent wins is McDonald’s, which has abandoned bespoke DDB ...

While ad evaluation services argue over who won the battle of Super Bowl ads – New York’s AI-based Realeyes reckons it was Pepsico’s Mountain View Zero Sugar (below), the UK’s System1 reckons Microsoft was tops for emotion – the rush ...

Another massive waste of Super Bowl time and money, this time for Coca-Cola energy starring Jonah Hill and, gulp, Martin Scorsese. Why do they do it? Oh, the money. And it’s another from W+K! MAA creative scale: 2. PS For ...

Facebook Groups are supposed to be the new big thing from the Zuckerberg dream factory, bringing people together with similar interests (I think.) $11.2m was lavished on the airtime for this Super Bowl launch effort from Wieden+Kennedy, majoring on ‘rock’ ...

Walmart is pulling out all the stops with its Super Bowl debut, a Super Heroes themed ad featuring loads of them all the way back to Flash Gordon and Buzz Lightyear – for its Pickup service. Celebs are all the ...

Google has wheeled out what may be the big winner at the Super Bowl, the real-life story of an 85 year old man summoning up memories of departed Loretta thanks to Google Assistant. Made in-house, in part by a relative ...

Porsche is returning to the Super Bowl to plug its new all-electric Taycan in a campaign by Cramer-Krasselt. Called ‘the Heist,’ it features someone pinching this desirable auto from the Porsche museum. Whereupon other Porsche types give chase in a ...