Tag Archives: super bowl

Kendrick’s Super Bowl Mortgage ad tops USA Today list

Rocket Homes and Mortgage has once again topped USA Today’s Ad Meter of Super Bowl ads, testifying (presumably) to the enduring attraction of Anna Kendrick and her friend Barbie. Barbie is in danger of losing her dream house through the ...

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Helmann’s sticks to ‘purpose’ for Super Bowl effort

Guess this Super Bowl ad for Helmann’s was made before the furore broke about Unilever’s ‘purpose’ ads, prompted in part by big investor Terry Smith. An attempt, it seems, to combine humour with purpose – on the theme of ‘Make ...

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Pringles gets stuck in to the Super Bowl

When you get to the bottom of a pack of Pringles you tip it up, don’t you, and the last one falls out. Not so according to the Kellogg’s brand in this year’s Super Bowl effort from Grey New York, ...

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Lucky Generals rises to starry Super Bowl occasion for Amazon’s Alexa

If you want to try the creative big league you need Amazon on the client list. An exaggeration maybe but it sure helps to have reportedly the world’s biggest advertiser at $16.9bn to hand. What’s now a pretty longstanding relationship ...

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Audi Norway lands killer punch on Ferrell and GM

GM’s electric car Super Bowl ad with Will Ferrell takes aim at Norway for having the effrontery to lead the world in electric cars. Ferrell sets out to sort them out. Audi Norway and agency Pol were stung into action ...

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Lots of reasons to give celeb-packed Paramount+ a miss

ViacomCBS is launching yet another streaming service – a rebrand in effect of CBS All Access – and debuted it at the Super Bowl with a celeb-packed epic from Droga5. With Patrick Stewart (of Star Wars fame among other outings) ...

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Super Bowl: Springsteen and Jeep plead for ‘Re-United’ US

Super Bowl’s over and done (Tom Brady again) but the ads will be with us for a while and Chrysler keeps popping up over the years as one of the most noteworthy advertisers. Celebs have usually played a part: Eminem, ...

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