Tag Archives: super bowl

Brewdog and column inches go together like a summer’s day and a pint of cold, crisp, lager. Brewdog’s latest stunt delivered again – its first TV ad, proclaimed as the most “honest” beer ad ever. Certainly it was one of ...

Everybody thinks the biggest advertising event of the year is the Super Bowl. With 98.2 million people tuning in, 30 second ad space sold for $5.25m. What could possibly top this? One word – Eurovision. Although historically regarded as a ...

Light beer never gripped the consumer consciousness in the UK in the same way as it did in the US. Over there, light beer ruled the market. Over here, it’s often just the last beer left in the fridge after ...

With the rise of online channels such as Netflix, Amazon Prime and Now TV, traditional TV viewing has declined by three per cent in the last 12 months. This decline shows no signs of stopping. Last year, Ofcom’s Media Nations ...

One of the many benefits of being an A-lister is you and your mates can make ads for each others’ extra-acting products, as here with Hugh Jackman (Laughing Man good works coffee) and Ryan Reynolds (Aviator gin.) The two are ...

Walmart has gone to Publicis for all things marketing – or “transformation” as we say these days – and here’s its big Super Bowl effort, to run before the kick-off on Sunday (when the audience is still, presumably, awake.) Walmart ...

It especially doesn’t like “targeted ads on Instagram.” Self-referential ad spots are something of a Super Bowl tradition – including P&G’s big winner last year ‘It’s a Tide ad.’ Mars’ Skittles usually produces something decent for the NFL ad fest ...

Budweiser usually makes the most of the Super Bowl and it’s grabbing headlines way before the event by hymning that it’s now produced by wind power – helped along by Bob Dylan’s ‘Blowin’ in the wind.’ It’s also got more ...

Nearly half the people who watch the NFL Super Bowl are women so Procter & Gamble is making its debut for Olay with a new ad from Saatchi & Saatchi. Anyway, in these non-gender specific days, no doubt men use ...