super bowl
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MAA blast from the past: Xerox’s brother Dominic
Xerox is still with us, surviving the laptop era and, presumably, now girding its loins for AI. Tech companies are…
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Messi and Michelob top Super Bowl ad winners – System1
Top big game commercials and winning themes. A classic game on the field, but not a vintage year in the…
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Dark Horses’ Matt Adams and Will Butler: Super Bowl 2024 ads that make us jealous
Writing a Super Bowl ad is like the Holy Grail for most creatives; it’s up there with Christmas ads in…
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Jon Evans of System1: how to win the Super Bowl every day
There’s a big opportunity most brands miss in the Big Game. Seize it and you’ll score big throughout 2024. As…
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Microsoft unveils its ‘AI for everyone’ Copilot at the Super Bowl
AI is all over the Super Bowl (Sunday) like a rash. Microsoft may not have been the first at the…
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Booking.com goes for multiple Tina Feys in Super Bowl ad
Tina Fey manages to sprinkle her magic on most things (she’s ditzy and intelligent all at the same time) and…
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Budweiser goes “old school” for 2024 Super Bowl
The Clydesdales are back (with a labrador, obs) for Budweiser’s 2024 Super Bowl effort, from FCB New York. Soundtracked by…
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Brand characters beat celebs in Super Bowl ads says System1
The Super Bowl is hoving into view (Feb 11, Las Vegas) with advertisers paying around $7m per 30-second spot, although…
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System1: here are the early Super Bowl ad winners
Let’s hope there are some surprises in the Super Bowl on Sunday (there’s always the game result, of course) as…
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