Tag Archives: super bowl

Amazon’s Alexa loses her voice in Lucky Generals Super Bowl spot: Gordon Ramsay and Anthony Hopkins take her place

There’s no bigger brief in global advertising than a Super Bowl spot, so all credit to Lucky Generals for landing the task of creating this year’s Amazon blockbuster. With marketers reportedly paying $5m for 30 seconds of airtime in Sunday’s ...

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David excels with Budweiser’s new Super Bowl water course

Budweiser is abandoning its old Americana for the Super Bowl this year – although its Clydesdale horses are appearing on social media – in favour of an ad showing how it helps out with canned water after natural disasters in ...

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AB InBev and Mother take water plea to Super Bowl

Beer ads will occupy much of the spotlight at the Super Bowl on February 4 and AB InBev’s stella Artois is returning to the fray for the first time since 2011 as part of its ‘Make Your Super Bowl Matter’ ...

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Pepsi revisits classic Cindy Crawford ad for Super Bowl

Super Bowl ads are much hyped but it’s one of the few occasions in the calendar when some advertisers and agencies forget all about that data/touch points nonsense and just have fun. This one for Pepsi with Cindy Crawford from ...

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Turbo Tax returns to Super Bowl with W+K comedy vignettes

DIY tax software Turbo Tax is returning to the Super Bowl this year with another campaign from Wieden+Kennedy, which seems to have raided an old-style theatrical costumier recently. There are more men in tights in Portland than the average panto ...

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McDonald’s and IBM’s Watson are Oscars star turns

By most people’s judgement this year’s Super Bowl ads failed to wow – how did the Oscars do? Here are a couple of advertisers who seemed to have spent their money wisely. McDonald’s looks like it may be turning things ...

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Anomaly goes back to basics for Budweiser

Budweiser and agency Anomaly have abandoned puppies this Super Bowl, although the ‘signature’ Clydesdale horses are still with us. And set about telling us all the things Budweiser is not, leading to the conclusion that this bit of Americana is ...

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Willem Dafoe’s upskirt triumph for Super Bowl Snickers

Teaser ads for the Super Bowl are usually a big, big bore but Snickers’ effort from BBDO New York was diverting, a take on Marilyn Monroe serenading JFK. One dozy trade publication thought ‘Marilyn’ was a lady with a very ...

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