Tag Archives: super bowl

Was Facebook’s $11.2m Super Bowl ‘rock’ worth it?

Facebook Groups are supposed to be the new big thing from the Zuckerberg dream factory, bringing people together with similar interests (I think.) $11.2m was lavished on the airtime for this Super Bowl launch effort from Wieden+Kennedy, majoring on ‘rock’ ...

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Walmart raids Hollywood for Super Bowl debut

Walmart is pulling out all the stops with its Super Bowl debut, a Super Heroes themed ad featuring loads of them all the way back to Flash Gordon and Buzz Lightyear – for its Pickup service. Celebs are all the ...

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Porsche drives new electric Taycan at the Super Bowl – and misses

Porsche is returning to the Super Bowl to plug its new all-electric Taycan in a campaign by Cramer-Krasselt. Called ‘the Heist,’ it features someone pinching this desirable auto from the Porsche museum. Whereupon other Porsche types give chase in a ...

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Doritos heads west and ‘Whassup’ set for Super Bowl return

Do teaser ads work? Here’s an enigmatic effort from Super Bowl regular Doritos featuring Sam Elliott and Lil Nas X (no, me neither). Does Doritos merit such drama? May do if Goodby is on the case. And Budweiser is reprising ...

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David Miami unveils Budweiser Super Bowl bid

Fewer Super Bowl ads seem to have surfaced early this year (after all if you’re spending $5m on thirty seconds it may as well be a premiere.) Budweiser, a Super Bowl regular, has probably spent rather more on this and ...

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Bud Light to join seltzer wars with Super Bowl blitz

So-called ‘hard seltzers’ are taking the US drinks market by storm – leader White Claw does over $1.5bn in sales – so everyone’s jumping on the bandwagon of these revolting-sounding combos of carbonated water, five per cent alcohol and various ...

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