Facebook Groups are supposed to be the new big thing from the Zuckerberg dream factory, bringing people together with similar interests (I think.) $11.2m was lavished on the airtime for this Super Bowl launch effort from Wieden+Kennedy, majoring on ‘rock’ ...
Read More »Walmart raids Hollywood for Super Bowl debut
Walmart is pulling out all the stops with its Super Bowl debut, a Super Heroes themed ad featuring loads of them all the way back to Flash Gordon and Buzz Lightyear – for its Pickup service. Celebs are all the ...
Read More »Google’s tear-jerker could be big Super Bowl winner
Google has wheeled out what may be the big winner at the Super Bowl, the real-life story of an 85 year old man summoning up memories of departed Loretta thanks to Google Assistant. Made in-house, in part by a relative ...
Read More »Porsche drives new electric Taycan at the Super Bowl – and misses
Porsche is returning to the Super Bowl to plug its new all-electric Taycan in a campaign by Cramer-Krasselt. Called ‘the Heist,’ it features someone pinching this desirable auto from the Porsche museum. Whereupon other Porsche types give chase in a ...
Read More »Doritos heads west and ‘Whassup’ set for Super Bowl return
Do teaser ads work? Here’s an enigmatic effort from Super Bowl regular Doritos featuring Sam Elliott and Lil Nas X (no, me neither). Does Doritos merit such drama? May do if Goodby is on the case. And Budweiser is reprising ...
Read More »David Miami unveils Budweiser Super Bowl bid
Fewer Super Bowl ads seem to have surfaced early this year (after all if you’re spending $5m on thirty seconds it may as well be a premiere.) Budweiser, a Super Bowl regular, has probably spent rather more on this and ...
Read More »Bud Light to join seltzer wars with Super Bowl blitz
So-called ‘hard seltzers’ are taking the US drinks market by storm – leader White Claw does over $1.5bn in sales – so everyone’s jumping on the bandwagon of these revolting-sounding combos of carbonated water, five per cent alcohol and various ...
Read More »Tom Ewing of System 1: do anti-ads like Brewdog lead to a crisis of authenticity?
Brewdog and column inches go together like a summer’s day and a pint of cold, crisp, lager. Brewdog’s latest stunt delivered again – its first TV ad, proclaimed as the most “honest” beer ad ever. Certainly it was one of ...
Read More »Marie Clayton of Carat: why Eurovision could be bigger than the Super Bowl for brands
Everybody thinks the biggest advertising event of the year is the Super Bowl. With 98.2 million people tuning in, 30 second ad space sold for $5.25m. What could possibly top this? One word – Eurovision. Although historically regarded as a ...
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