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Budweiser goes “old school” for 2024 Super Bowl

The Clydesdales are back (with a labrador, obs) for Budweiser’s 2024 Super Bowl effort, from FCB New York.

Soundtracked by The Band’s immortal ‘The Weight,’ first time we’ve heard this in an ad. Out-for-the-count Bud Light will get most of the attention but this may help the embattled brewer.

MAA creative scale: (Stick to what you know..) 7.

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