Tag Archives: sky sports

Adam&eveDDB saddles up for Sky Sports

Viewers have been turning off from Sky Sports for multiple reasons: the cost, the fact that it doesn’t have all the football any more, for all I know all those bloody betting ads. Too much hype maybe. So what do ...

Read More »

Has adam&eve taken on the unsellable with Sky Sports?

Adam&eveDDB has gained a formidable worldwide reputation for sprinkling stardust over various brands but it may have its biggest challenge to date with new client Sky Sports. The Omnicom-owned shop began with Sky handling digital and social for Sky Mobile ...

Read More »

Matt Williams: some uncomfortable home truths about football advertising

I’d heard about the new Sky Sports ad before I’d seen it. Which I guess is a very good start. There’d been plenty of tweets. Friends using it to reminisce about Collymore’s late winner, Yeboah’s screamer and “Aguerooooooooo.” Even this ...

Read More »

Sky’s Telling Stelling ad from WCRS is an own goal

Doubt that this new ad, ‘Telling Stelling,’ (and this campaign) works. Sky is lining up every celebrity in sight to sell its cocktail of digital services (obviously it would like you to buy all of them) and this time it’s ...

Read More »

Can BT mount a serious sports challenge to Sky?

It looks like it’s giving it a damn good go with news emerging that the former UK state-owned telephone supplier is planning two new pay sports channels for football and rugby plus a third for one-off pay-per-view matches, an offer ...

Read More »

UK’s BT blows away Disney’s ESPN in UK Premier League football bidding contest

Well here’s a turn-up, UK landline telephone operator BT (formerly the nationalised British Telecommunications) has outbid the mighty Disney-owned global sports channel ESPN for the rights to show roughly a third of live Premier League football games over the next ...

Read More »