sky sports
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Adam&eveDDB saddles up for Sky Sports
Viewers have been turning off from Sky Sports for multiple reasons: the cost, the fact that it doesn’t have all…
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Has adam&eve taken on the unsellable with Sky Sports?
Adam&eveDDB has gained a formidable worldwide reputation for sprinkling stardust over various brands but it may have its biggest challenge…
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Sky Sports fails to thrill as David Beckham launches Premier League coverage
One of the troubles with using David Beckham is that you end up making a David Beckham commercial – regardless…
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Matt Williams: some uncomfortable home truths about football advertising
I’d heard about the new Sky Sports ad before I’d seen it. Which I guess is a very good start.…
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Matt Williams: why we don’t want Twitter to choose our tweets with new ‘custom timelines’
I love Danny Baker (left). He’s an exceptional journalist. A ‘man of the people’, who has a beautiful way with…
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Sky’s Telling Stelling ad from WCRS is an own goal
Doubt that this new ad, ‘Telling Stelling,’ (and this campaign) works. Sky is lining up every celebrity in sight to…
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Sky Sports unveils David Beckham as latest trophy signing in battle with BT
What a joy, Beckhams all over the place. Actually this ad may be called ‘Meet the Beckhams’ but it’s only…
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