Tag Archives: sky sports

Viewers have been turning off from Sky Sports for multiple reasons: the cost, the fact that it doesn’t have all the football any more, for all I know all those bloody betting ads. Too much hype maybe. So what do ...

Adam&eveDDB has gained a formidable worldwide reputation for sprinkling stardust over various brands but it may have its biggest challenge to date with new client Sky Sports. The Omnicom-owned shop began with Sky handling digital and social for Sky Mobile ...

One of the troubles with using David Beckham is that you end up making a David Beckham commercial – regardless of what he’s promoting. Last year Brothers and Sisters’ welcome to the new Premier League season (yes, it’s coming around ...

I’d heard about the new Sky Sports ad before I’d seen it. Which I guess is a very good start. There’d been plenty of tweets. Friends using it to reminisce about Collymore’s late winner, Yeboah’s screamer and “Aguerooooooooo.” Even this ...

I love Danny Baker (left). He’s an exceptional journalist. A ‘man of the people’, who has a beautiful way with words, a great sense of humour and a humility that many in the entertainment business severely lack. More importantly, he’s ...

Doubt that this new ad, ‘Telling Stelling,’ (and this campaign) works. Sky is lining up every celebrity in sight to sell its cocktail of digital services (obviously it would like you to buy all of them) and this time it’s ...

What a joy, Beckhams all over the place. Actually this ad may be called ‘Meet the Beckhams’ but it’s only David – Victoria is doubtless far too posh for Sky Sports. But it’s a neat way of showing that, with ...