Adam&eveDDB saddles up for Sky Sports

Viewers have been turning off from Sky Sports for multiple reasons: the cost, the fact that it doesn’t have all the football any more, for all I know all those bloody betting ads. Too much hype maybe.

So what do you do? Send for the Bishop’s Bridge Road cavalry of course. I actually saw this first on Sky during a rather exciting Spurs/Chelsea game and I wondered if it was the first work from A&E. Sky’s stuff is usually good (albeit somewhat excitable) but this has something extra. Like zillions of butterflies.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.