Polaroid is hanging in there despite everyone seemingly snapping away on their phones and it’s launching a campaign – ‘Forever Now’ – with this big budget film, ‘Real Connection’ from Ridley Scott Creative Group, shot by RSA films Amsterdam. ‘Real ...
Read More »Hovis brings back spanking new Boy on the Bike
Here’s the digitally remastered Hovis ‘Boy on the Bike’ ad which made its first appearance in 1973 (or was it 4?) Anyway it’s been voted Britain’s most iconic ad and still looks nice. It was one of the ads that ...
Read More »Will Hovis’ ‘Boy on the Bike’ still be a winner 46 years on?
Hovis is bringing back Ridley Scott’s famous ‘Boy on the Bike’ ad, 46 years later. It was recently voted the most iconic British ad, even by people who, presumably, can’t remember it first time round. It’s been digitally remastered with ...
Read More »Scott recaptures commercial form with new Hennessy epic
Ridley Scott is back on the commercials scene with a vengeance after decades making big budget movies. The director of Apple\s ‘1984’ and before that Hovis’ rural idyll helmed a recent epic for Turkish Airlines, which we didn’t like much ...
Read More »Ridley Scott falls into Turkish Airlines propaganda trap
It’s been decades since Ridley Scott worked in commercials but the great man is back for Turkish Airlines. Teased during the Super Bowl it’s an ode to, among others, the spanking new Istanbul airport. And that’s the trouble: there’s absolutely ...
Read More »Was Ridley Scott’s RSA the secret sauce in WPP’s VW win?
Campaign reckons that celebrated film director and production company owner Ridley Scott of RSA was the secret weapon in WPP’s successful pitch for VW creative in North America. It also speculates that WPP CEO Mark Read spent between $500,000 and ...
Read More »Androids come closer in Ridley Scott’s new Alien film
Ridley Scott is returning to the Alien franchise he instigated with that scary, scary film; this time it’s Fox’s Alien: Covenant featuring Michael Fassbender as android Walter. Surely the ever-dependable Fassbender doesn’t come hurtling out of someone’s innards? The film’s ...
Read More »George Parker: Scotts headline Super Bowl build-up
Over at AdScam, because of my huge global audience (It’s my blog, so I can make shit up, OK?) I get many inquiries from wankers who want me to run ads, or host sponsored posts. I turn most of them ...
Read More »Mother reprises Scott’s ‘boy on bike’ for Hovis debut
Mother is making its debut for Hovis (won from JWT last year) with an ad that bravely references Ridley Scott’s epic for CDP 40 or so years ago. It’s for Hovis ‘Good Inside’ which has Omega 3 and stuff (doesn’t ...
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