It’s been decades since Ridley Scott worked in commercials but the great man is back for Turkish Airlines. Teased during the Super Bowl it’s an ode to, among others, the spanking new Istanbul airport.
And that’s the trouble: there’s absolutely nothing here that Turkey’s president Erdogan could object to (and he objects to quite a lot these days.) Our harassed female protagonist doesn’t even dive into a cocktail on reaching her hotel, she makes do with a small coffee (likely story.)
Propaganda is still propaganda however famous the director. As Ridley should know by now.
MAA creative scale: 2.