Polaroid is hanging in there despite everyone seemingly snapping away on their phones and it’s launching a campaign – ‘Forever Now’ – with this big budget film, ‘Real Connection’ from Ridley Scott Creative Group, shot by RSA films Amsterdam.
‘Real Connection’ presumably because you end up with a photo as opposed to something on your phone you mean to print to but rarely do. ‘Digital distraction’ as they call it. This long version describes all the tech behind it.
Might persuade you to re-evaluate Polaroid, with all that effort going into it.
Ridley’s empire is an interesting one. Production is clearly under pressure in the crisis; will advertisers go back to big budget ads when it’s over?
MAA creative scale: 7.