Mother is making its debut for Hovis (won from JWT last year) with an ad that bravely references Ridley Scott’s epic for CDP 40 or so years ago. It’s for Hovis ‘Good Inside’ which has Omega 3 and stuff (doesn’t ...
Read More »Ridley Scott’s The Martian provides a space vehicle for…Albert Bartlett potatoes
Why on earth is Albert Bartlett potatoes tying up with Ridley’s Scott’s forthcoming blockbuster The Martian? It’s not the most obvious brand connection after all. But The Martian stars Matt Damon as an astronaut stranded on Mars and struggling to ...
Read More »Why the Mac’s 30th birthday is a cause for celebration
Happy 30th birthday Apple Macintosh – named after the famous Scots designer Charles Rennie Mackintosh I believe – which has, well, made things different and, mostly, better. Here’s Apple tribute to its mould-breaking machine: We all know that it really ...
Read More »AMV pulls off crowd-sourcing Christmas triumph for Sainsbury – and we never thought we’d write that
OK, here’s the Sainsbury Christmas ad that we referred to this morning. It seems to be a cut from a documentary Sainsbury has commissioned showing how ‘real people’ celebrate Christmas. This is due to be aired on November 29, directed ...
Read More »Michael Lee of Madam picks his Desert Island Ads
Michael Lee is a former ECD of Euro RSCG New York, handling Volvo worldwide. Born in England, he spent 20 years in New York agencies winning and working on integrated accounts including Intel, JP Morgan, Exxon Mobil and Jaguar. In ...
Read More »Jaguar’s F-Type launch tries to get back on track with a good old 30-second ad
After rather failing to take the world by storm with its Ridley Scott-produced online film starring Damon Lewis, Jaguar is turning to good old 30-second spots to launch its new F-Type sports car in the US. At first this seems ...
Read More »Ridley Scott’s company embarks on a road trip for Jaguar with F-Type extravaganza
Here we are then, the first film from Ridley Scott’s new branded content company (or whatever they call them these days) called ‘Desire’ for Jaguar’s new F-Type sports car. The amount of hype around this car is unbelievable – is ...
Read More »Why digital posters cost more to reach fewer people
Following our interview with Roy Jeans of Rapport about digital outdoor (among other things) we received the following piece from a correspondent we’ll call ‘disgruntledatoutdoor.’ It makes a contrary and interesting read. For many years luminaries of the outdoor advertising ...
Read More »Lana Del Rey injects some desire into the F-Type
More raunchy stuff (well it is cold outside) – here’s Lana Del Rey smouldering away (to some effect) for the new Jaguar F-Type sports car with a newly-minted tune Burning Desire. It will also feature in Jaguar’s new F-Type sponsored ...
Read More »