Tag Archives: research

Would Christmas get off the ground today? It seems to be an idea with legs but, nowadays, these things have to be researched using focus groups and the like. Ogilvy & Mather Paris decided to do just that with a ...

Some new research for UK cinema owner Digital Cinema Media (DCM) purports to show that cinema ads are eight times as effective as TV ads. How? Well the research by Hall & Partners compared the results from two panels: an ...

Here’s another accomplished Leo Burnett ad for McDonald’s; surely, along with VW, the UK’s most consistent advertiser. A nice set-up with ‘real’ people, a story and one of John Sebastian’s lovely songs. Isn’t a bit odd, though, that he only ...

A new study carried out by blowUP media has concluded that most people notice giant posters when driving through a city. The ATLAS Study says that the probability of contact for this advertising medium is higher than 70 per cent. ...

New research commissioned by online content verification company Project Sunblock shows that more than a third of UK brands don’t know where their advertising is appearing online.      When asked about appearing next to negative content online, marketers voted ...

Simon Francis’s recent article on the car market provides an interesting insight into the big challenge of how we buy our cars; a challenge for the manufacturers and dealers. Some years ago I was asked to write an article for ...

This is fun: Canada’s Lowe Roche agency did some deep investigation into the habits of Canadian ad people for its entry to Toronto’s Strategy Agency of the Year awards. And, among the fascinating facts to emerge, were that: Canadian adfolk ...

Simon Francis, CEO of integration consultancy Flock Associates, assesses the various options available for measuring integrated marketing effectiveness – from digital dashboards to agent-based modelling. Before we look at the various options for measuring marketing effectiveness let’s consider the ‘dream’ ...

Is ‘Made of More’ bollox? I may be slow but when the cloud was floating over NY I didn’t get the metaphor/analogy/fairy tale of the brave little cloud with the big heart/golden lining. Then I saw a few print ads ...