Tag Archives: research

Focus groups can Christmas at Ogilvy Paris

Would Christmas get off the ground today? It seems to be an idea with legs but, nowadays, these things have to be researched using focus groups and the like. Ogilvy & Mather Paris decided to do just that with a ...

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McDonald’s is last resort in new Leo Burnett ad

Here’s another accomplished Leo Burnett ad for McDonald’s; surely, along with VW, the UK’s most consistent advertiser. A nice set-up with ‘real’ people, a story and one of John Sebastian’s lovely songs. Isn’t a bit odd, though, that he only ...

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Lowe Roche unveils adland’s bad habits

This is fun: Canada’s Lowe Roche agency did some deep investigation into the habits of Canadian ad people for its entry to Toronto’s Strategy Agency of the Year awards. And, among the fascinating facts to emerge, were that: Canadian adfolk ...

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Simon Francis: is there an ideal way to measure marketing effectiveness?

Simon Francis, CEO of integration consultancy Flock Associates, assesses the various options available for measuring integrated marketing effectiveness – from digital dashboards to agent-based modelling. Before we look at the various options for measuring marketing effectiveness let’s consider the ‘dream’ ...

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Giles Keeble: unravelling the mystery of Guinness

Is ‘Made of More’ bollox? I may be slow but when the cloud was floating over NY I didn’t get the metaphor/analogy/fairy tale of the brave little cloud with the big heart/golden lining. Then I saw a few print ads ...

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