Tag Archives: research

WPP and Millward Brown unveil third BrandZ survey of most valuable Chinese brands

And here’s what the survey from WPP’s research company Millward Brown says: This year’s ranking shows that brands are becoming more important to the Chinese consumer. Despite a challenging economic environment, strong brands outperformed their competitors and the broader stock ...

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WPP’s Sorrell reports a black September for revenue

Growth at the world’s largest advertising group WPP almost ground to a halt in September, forcing WPP’s Sir Martin Sorrell to cut the company’s 2012 revenue growth estimate to between 2.5 per cent and three per cent. As recently as ...

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Q2 results show research is still WPP’s big problem

The world’s biggest marcoms company WPP disappointed analysts with its half-year performance, failing to hit its growth target of four per cent, ending up at 3.6 per cent or ‘thereabouts.’ WPP is the only big marcoms company to own a ...

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Larry Kim: Google sends in the heavy weaponry in the Pay Per Click versus SEO war

Larry Kim, founder and chief technology officer of leading US-based search marketing company WordStream, explains how Google has upped the stakes in the ongoing battle between search engine optimisers and its own growing band of pay-per-click options. PPC versus SEO ...

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