Tag Archives: research

With a new series of Mad Men on our screens and the death of Margaret Thatcher (indelibly attached to the UK adland of the 1980s), advertising has made one of its periodic trips over the wire; entering mainstream debate as ...

Sir Martin Sorrell, CEO of WPP, is in Davos along with lots of other movers and shakers (he likes the place, he met the current Lady Sorrell there) and, he, like lots of other UK business leaders is aghast at ...

And here’s what the survey from WPP’s research company Millward Brown says: This year’s ranking shows that brands are becoming more important to the Chinese consumer. Despite a challenging economic environment, strong brands outperformed their competitors and the broader stock ...

With all of the worrying news on the UK retail scene (Comet, Jessops, now HMV) it makes me wonder to what extent management of these companies genuinely listen to what the great unwashed actually think. I fully understand the energy ...

My friend Jerry Judge (left) of the Fearless Group in New York has highlighted the apparent absurdity of Mondelez hiring the world’s hottest creative agency Wieden+Kennedy to produce its Oreo 2013 Super Bowl ad while at the same time bending ...

Growth at the world’s largest advertising group WPP almost ground to a halt in September, forcing WPP’s Sir Martin Sorrell to cut the company’s 2012 revenue growth estimate to between 2.5 per cent and three per cent. As recently as ...

The world’s biggest marcoms company WPP disappointed analysts with its half-year performance, failing to hit its growth target of four per cent, ending up at 3.6 per cent or ‘thereabouts.’ WPP is the only big marcoms company to own a ...

Larry Kim, founder and chief technology officer of leading US-based search marketing company WordStream, explains how Google has upped the stakes in the ongoing battle between search engine optimisers and its own growing band of pay-per-click options. PPC versus SEO ...

WPP brand agency Added Value has revealed the results of its second annual Cultural Traction survey which purports to measure cultural relevance as an early indicator of brand success. In the study, Apple led the way as the brand most ...