Lowe Roche unveils adland’s bad habits

This is fun: Canada’s Lowe Roche agency did some deep investigation into the habits of Canadian ad people for its entry to Toronto’s Strategy Agency of the Year awards.

And, among the fascinating facts to emerge, were that: Canadian adfolk are 1.6 times more likely to mute the sound on commercials than the average Canadian, drink nine times as much bourbon (hic) and use the internet for ‘adult entertainment’ 1.7 times as much as the average (all in the course of research, surely).

And most of them drink wine at least once a week (as opposed to twice a day in, say, London). Although maybe this is just the media fraternity.

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