Research

The Covid-19 outbreak could be the saviour of Britain’s embattled BBC, not so long ago facing the prospect of being sidelined by a hostile Tory government that refused to allow ministers to even speak to its flagship Radio 4 Today ...

Groundbreaking analysis from Ada, Talon Outdoor’s proprietary intelligent data management platform has uncovered that the first two weeks in March had above average movement for the UK population before dramatically declining in the third week by -21% nationally, with London ...

WPP media agency Mindshare UK, along with many others, has been looking into attitudes in the light of the Covid-19 crisis, finding, which won’t surprise anyone, high levels of concern and anxiety across all age groups and households but tracking ...

Choice has driven the growth of the consumer goods market for decades. Offering a seemingly never-ending array of products has for a long time seemed to be the best way of boosting profits. However, this received wisdom has recently been ...

We’ve been telling stories since advertising’s embryonic flutters, baby steps and terrible teens – as such, some of the industry’s most memorable moments have been narrative-heavy. And traditional storytelling still demands attention. No matter what you think of them, those ...

Out of Home has embraced the new decade truly transformed. Growth, brilliant assets, smart thinking, creativity, better insight and measurement. We are well on the road to a more automated future and generating real momentum. Digital screens are delivering critical ...

Publicis Groupe is continuing its deep dive into consultancy with the acquisition of Australian management consultancy Third Horizon which will become part of Publicis Sapient. Founded in 2004, Third Horizon works with clients including the New South Wales and Victoria ...

It hasn’t taken long for Bain Capital – the new owner of 60 per cent of WPP’s research business Kantar – to flex its muscles. CEO Eric Salama (below), who stayed on after the Bain deal with WPP (WPP still ...

New research by YouGov for UK-based Out of Home digital media owner Ocean Outdoor shows that 18-34 year olds trust content and ads on digital OOH screens more than other media channels. Younger consumers (18-24) say they are more likely ...