Research

WPP slows some payments in crucial fourth quarter

A report in UK newspaper City AM claims that WPP, where growth has dried up this year, is deliberately delaying payments to creditors at its vast Kantar research subsidiary. An email purportedly reads: “Cash balances are one of the most ...

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TV is key to successful big campaigns says WARC

Someone told me the other day that the UK’s TV market was getting crowded this year, with Unilever in particular piling in. So TV’s not dead and buried then. Which WARC, which these days purports to measure effectiveness as well ...

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WPP goes backwards in third quarter of 2017

WPP remained stuck in the mire in 2017 Q3 with reported revenue up just 1.1 per cent at £3.649bn, O.8 per cent in dollars and down 4.2 per cent in euros. In constant currencies revenue fell 0.4 per cent with ...

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Ben Pask of Rare: five ways for marketers to find happiness

Whether they’re implicit or explicit, online or off, marketing stories are not just a momentary fad. They have always been the central pillar of customer engagement. In today’s uncertain and overloaded brand arena, it isn’t enough for marketers to be ...

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MediaCom survey shows UK’s troubled teens

Media agency MediaCom has been looking into what UK teens (‘Generation Z’) think about their (and our) future prospects and it isn’t looking good. Although 73 per cent say that they’re most concerned with getting a job they like (and ...

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