Research

Mindshare survey shows growing use of tech – with humans fighting back

WPP media agency Mindshare has been consulting its crystal ball for its fifth Mindshare Trends Report looking at the UK market. And it’s tech, tech and more tech although there’s some evidence that humans are fighting back. The five key ...

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WPP stops the rot but rumours swirl over Kantar sale

WPP flatlined in the first quarter of 2018 with like-for-like revenues less pass through costs down 0.1 per cent (net sales as was), which would have been seen as a problem had Sir Martin Sorrell still been in charge but, ...

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Mark Read sets out his stall as CEO-in-waiting at WPP

WPP joint COO Mark Read has been telling the FT his plans for WPP, assuming he gets the chance of implementing them as the eventual successor to Sir Martin Sorrell. He says he wants the job. Read (below) is currently ...

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WPP after Sorrell: why breaking up is so hard to do

By Julie Langley Any external candidate to succeed Sir Martin Sorrell as CEO is unlikely to be available to start straight away – at this level many are working to around six months plus notice. That’s a significant hiatus at ...

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Sorrell hasn’t gone yet but WPP will never be the same

As things stand Sir Martin Sorrell is still CEO of WPP and, according to some in the company, will present the company’s recent disappointing results at the end of April. The current investigation into alleged “personal misconduct” by an outside ...

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