Research
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Cracking the creativity code: how to win at The Art of Outdoor®
By Marie Le Hur, marketing director of Ocean Outdoor UK. There’s something quite intoxicating about seeing your work in the…
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George Parker: the importance of Ernest…Dichter.
Few readers of MoreAboutAdvertising are as long in the tooth as I am and will therefore probably not be as…
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New IPA Bellwether defies gloomsters with budgets up
The world may be going to hell in a handcart – steered with his customary dexterity by one D. Trump…
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HFSS ad ban may be justified – now let’s ban those crap ads
In the UK it’s set to be the first chocolate-free TV Easter as the Government’s ad ban on High Fat…
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FIFA World Cup heads for $10.5bn – but Russia got more
Adland could do with a boost from this summer’s men’s World Cup in America but it doesn’t look lioke being…
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Is Publicis’ new AdageAI acquisition Minority Report for ads?
Publicis CEO Arthur Sadoun is very happy to tell us that people come first in his ever-expanding AI-driven empire, and…
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Booming market research boost for UK economy
Market research should be doing well in these data-driven times but it’s still a surprise to see that what the…
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Tesco drops ‘Every Little Helps’ for new line – with a twist
When Tesco decides on a new “brand platform” it’s big stuff in the UK economy and now it’s moving on…
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Ocean Outdoor: the momentous momentum of Manchester
By Katherine Kershaw, Ocean Outdoor Group Head. The news that Greater Manchester’s economy has surpassed £100bn for the first time…
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