Research

US advertising is forecast to exceed $300bn in 2022 for the first time according to Interpublic’s Magna although Magna has cut its forecast from around 11% to 9.8% and reduced 2023 to 4.8% from 5.8%. Growth factors include growing retail ...

Agencies are great ones for inventing things that don’t need it – think of the tangle they get into when trying to define creativity. There’ve been some real winners across the ages – JWT’s attempted revamp as “cultural anthropologists” being ...

Here are the four major developments in the industry in 2022. The gambling industry is gradually becoming one of the world’s biggest, and like most big industries, it’s constantly evolving and undergoing massive changes. The pandemic led to a massive ...

Many years ago there was a magazine called Campaign, which confused everybody. What was it about? I thought it was about Fleet Street or something when I went to work there only to be highly confused when the first plash ...

By Stacy Marcus and Emily Faro. An increasing number of brands are embracing NFTs as a way to support global campaigns and marketing efforts. In addition, brands are increasingly engaging in creative collaborations with digital artists and charitable organizations. Last ...

New UK Culture Secretary Michelle Donelan (below) says the Government will “reconsider the business case” for privatising Channel 4. That shouldn’t take long as there isn’t one. Former culture secretary Nadine Dorries, a heightened example of former PM Boris Johnson’s ...

Social media has evolved. Consumers wield all the power. Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google’s own data. Competition for consumer attention is fierce and the market is fragmented. ...

As if the last two years haven’t been enough for each of us, now we’re heading for the highest rates of inflation seen in years and tough times are ahead according to the daily headlines. C-suite are openly discussing their ...

12-strong brand communications collective Harbour has signed new member Flourish as its dedicated CRM agency. Flourish’s clients have included Samsung, Twitch, Coca-Cola and Nissan. Bristol-based Flourish was founded in 2004 and also has teams in London and Dubai. Harbour’s group ...