The ASA received a record 43,325 complaints in 2021, an increase of 19% on 2020, although the number of ads complained about (22,115) remained pretty steady. About half the complaints resulted in sanctions, but not the year’s most complained-about spot, ...
Read More »WPP’s new Coke agency Open X wants the world to sing along with Sprite
Coca-Cola appointing WPP as its lead agency for just about everything last year was probably just about the most significant account move and the mighty resources of WPP’s newly-minted Open X team have now produced a new global “platform” for ...
Read More »James Frampton: how to combat the ‘Great Customer Resignation’ threat
Fed up with how they were being treated by their employers and realising life was too short to put up with a raw deal, candidates began to dictate the job market and the ‘Great Resignation’ became one of the top ...
Read More »S4Capital has to chart its course in a market changed by a perfect storm of global bad news
All of a sudden the world’s looking more troubled for adland, despite its better than expected bounceback form the recession. A perfect storm of war in the Ukraine and its effect on energy and commodity prices, a grinding halt in ...
Read More »Publicis buys ecommerce analytics company Profitero, France’s Labelium snaps up 1000Heads
Publicis boss Arthur Sadoun has been shopping again – ecommerce obviously – paying an estimated €200m for 300-strong Boston-based retail software company Profitero. Profitero, which specialises in analytics, will be rolled in with other Publicis tech buys Epsilon (consumer data), ...
Read More »Dove challenges beauty influencers with #DetoxYourFeed
Unilever is clearly unabashed by the stick it’s received in some quarters for putting purpose above commerce and it’s back with one of its most ambitious efforts to date, the Dove “self-esteem project.” The new campaign from Ogilvy – #DetoxYourFeed ...
Read More »Pandemic recovery boosts UK adspend to record £31.9 billion
The UK ad market reached a record £31.9bn in 2021, equating to growth of 34.3% year-on-year. The latest AA/WARC full year figures reveal the 2021 ad market emerged £8bn larger than April 2020’s original forecast of £24bn, set at the ...
Read More »Post-Covid UK adspend rising says IPA but there are plenty of clouds on the horizon
Total UK marketing budgets were revised up to an almost eight-year high during the opening quarter of 2022, according to latest IPA Bellwether Report. Total marketing budgets were upwardly revised by nearly one-quarter of Bellwether panellists (24.1%). !0% of companies ...
Read More »Publicis surges into 2022 with 10.5% Q1 growth
Publicis Groupe has continued the good work of 2021 into 2022 with Q1 net revenue of €2.8m, up 17.1%, and organic growth of 10.5%, in line with 2021. By region North America grew 8.1%, Europe 14.9%, Asia Pacific 14.4%, Middle ...
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