Research

Everybody seems to want to own data these these days but is this really wise? Facebook has been fined $5bn over the Cambridge Analytica data scandal (although its earnings keep rising – remorselessly), British Airways has been landed with a ...

Recent research by Reach suggests marketing and advertising people lack empathy. It’s probably worth pointing out the research was carried out by the sales arm of a media owner. Not the first place one would go to for ‘empathy.’ Slick ...

WPP CEO Mark Read has done his best deal yet, agreeing to sell 60 per cent of research operation Kantar to Bain Capital for £2.5bn, valuing the whole of Kantar at £3.2bn. £1.5bn will go towards reducing WPP’s debt with ...

Brewdog and column inches go together like a summer’s day and a pint of cold, crisp, lager. Brewdog’s latest stunt delivered again – its first TV ad, proclaimed as the most “honest” beer ad ever. Certainly it was one of ...

The UK may or may not be in recession or about to enter one as another six months of Brexit misery beckons but marketers seem to be trying to keep their end up. The latest IPA Bellwether Report from IHS ...

If advertising isn ‘t working you may as well try something else. At the same time as it’s announced a disappointing first quarter of 2019 – with organic growth down (again) by 1.6 per cent – Publicis (below) has confirmed ...

By Archie Heaton This year Tesco celebrates its 100th birthday, a gift in of itself for their marketing team. Opting for the strapline “Prices that take you back”, the anniversary has been used to try and engage consumers with a ...

The Telegraph reckons that Swedish business dynasty the Wallenbergs are one of the likely bidders for WPP’s Kantar, some or all of which is up for auction for an estimated £3bn. The Wallengergs are the biggest investor in the Swedish ...

This year’s gender pay gap figures are now public, and it won’t surprise anyone that progress has been slow. It’s disappointing, especially when there seem to be more high profile women running the industry. Annette King (below) is CEO of ...