Research

The UK may or may not be in recession or about to enter one as another six months of Brexit misery beckons but marketers seem to be trying to keep their end up. The latest IPA Bellwether Report from IHS ...

If advertising isn ‘t working you may as well try something else. At the same time as it’s announced a disappointing first quarter of 2019 – with organic growth down (again) by 1.6 per cent – Publicis (below) has confirmed ...

By Fred Smith This year Tesco celebrates its 100th birthday, a gift in of itself for their marketing team. Opting for the strapline “Prices that take you back”, the anniversary has been used to try and engage consumers with a ...

The Telegraph reckons that Swedish business dynasty the Wallenbergs are one of the likely bidders for WPP’s Kantar, some or all of which is up for auction for an estimated £3bn. The Wallengergs are the biggest investor in the Swedish ...

This year’s gender pay gap figures are now public, and it won’t surprise anyone that progress has been slow. It’s disappointing, especially when there seem to be more high profile women running the industry. Annette King (below) is CEO of ...

Retirement is a comfy option for some but not, perhaps, if you’re a brand. WPP’s big research operation Kantar has announced it’s going to retire all its multifarious sub-brands – including some famous names like Kantar Millward Brown and Kantar ...

Engine is starting to rise as an entity in its own right from the ashes of WCRS, Partners Andrews Aldridge et al. The first Moneysupermarket work has just launched, and the agency recently won a global piece of business with ...

Havas started its Meaningful Brands report in 2008, and every two years, it tells us that the consumers of the world care even less about brands than they did the last time they were asked. The 2019 survey finds that ...

WPP media agency Mindshare has been consulting its crystal ball for its fifth Mindshare Trends Report looking at the UK market. And it’s tech, tech and more tech although there’s some evidence that humans are fighting back. The five key ...