Research

As things stand Sir Martin Sorrell is still CEO of WPP and, according to some in the company, will present the company’s recent disappointing results at the end of April. The current investigation into alleged “personal misconduct” by an outside ...

The Cambridge Analytica affair may be the biggest threat to Facebook to date; far more so than Russian meddling in the last US Presidential Election (the Cambridge Analytica gang were much cleverer in the way they harvested data from, virtually, ...

WPP flat-lined at best in 2017 according to its preliminary results released today. In CEO Sir Martin Sorrell’s words 2017 “was not a pretty year.” Currency movements and some stern financial management allowed WPP to increase its top line post-tax ...

Adam&eveDDB digital agency Tribal Worldwide London is challenging consultants Accenture, Deloitte and co. with a new structure built around six core “practices” (very consultant) making up what it calls TX, or “Total Experience.” Essentially this seems to mean a focus ...

Kantar Consulting, which is WPP’s new name for some of the businesses within its Kantar research division, has bought Mash Strategy, a small London-based brand strategy and growth consultancy. Mash was founded in 2010 and employs 25 people in London ...

A report in UK newspaper City AM claims that WPP, where growth has dried up this year, is deliberately delaying payments to creditors at its vast Kantar research subsidiary. An email purportedly reads: “Cash balances are one of the most ...

Someone told me the other day that the UK’s TV market was getting crowded this year, with Unilever in particular piling in. So TV’s not dead and buried then. Which WARC, which these days purports to measure effectiveness as well ...

WPP remained stuck in the mire in 2017 Q3 with reported revenue up just 1.1 per cent at £3.649bn, O.8 per cent in dollars and down 4.2 per cent in euros. In constant currencies revenue fell 0.4 per cent with ...

Iotec, which describes itself as an independent, transparent media buying platform, has been looking into mobile ads and has discovered, in a survey of 500 marketers, that 41 per cent are (its words) “intimidated” by them. Even more so than ...