Research

Global advertisers split over “digital transformation” says new WFA report

Business “transformation” is the buzz phrase de nos jours as companies large and small wrestle with a digital economy – and the uncomfortable realisation that people don’t seem to be buying any more just because the internet supposedly makes it ...

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Talon Outdoor: closing the evidence gap in Out of Home

By Nick Mawditt As data has dictated the direction of travel for the media economy in recent times, there remains an over-reliance on some performance metrics that still profess to measure efficiencies rather than effectiveness. This is changing as we ...

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Trust is now key for brands says Interbrand as it reveals world’s best

Interbrand has revealed its Best Global Brands for the 20th year with (somewhat depressingly) Apple ($234bn, below), Google and Amazon occupying their customary top three places. Others in the top ten are Microsoft at 4, Coca-Cola 5, Samsung 6, Toyota ...

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