Research

A UK Out of Home industry collaboration pooling the results from 65 campaigns between March and September 2020, reveals that advertisers who continued to invest in Out of Home benefitted from strong performance including an average +51% shift in ad ...

Amazing how a combination of Amazon and Covid-19 change the world. Another WPP agency brand Geometry, which specialises in ecommerce, is being merged, this time into VMLY&R, itself a combo of digital network VML and once high-flying ad agency Y&R. ...

To receive good news in 2020 is something to be celebrated. Even if it is a small step, it’s a short shot to counteract the ongoing face-grinding misery parade that has accompanied us through this year. But we have that ...

By Shazia Ginai With the possibility of big family gatherings being off limits this December, brands have already started dropping their Christmas adverts like snowflakes to spread some festive spirits and mood to locked down Britain. However this context comes ...

With only a few days until the US presidential election, the candidates will be looking out for any final opportunities to gain some important votes – including using social media. Barack Obama first popularised it in politics when using Facebook ...

Who’d be a forecaster these days – unless you’re an epidemiologist who at least gets to frighten us all on the radio. The latest AA/WARC forecast for UK adspend has been revised down and now says that full recovery from ...

WPP CEO Mark Read is claiming a win in the third quarter of 2020 with “just” a 7.6% fall in the like for liker revenue compared to -15,1% in Q2. Globally this metric amounted to (all minuses) 5.5% in the ...

When the UK economy tanked in Q2 this year as the country went into lockdown – and adspend with it – many people hoped for a V-shaped recovery. You can wave goodbye to that fond notion: The IPA’s latest Bellwether ...

Wunderman Thompson has hired Sid McGrath as UK chief strategy officer. McGrath joins from Karmarama where he spent 14 years building the agency, now part of Accenture Interactive. McGrath’s role in stitching creative, data and technology together there is named ...