Research
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We Are Social: what we saw at SXSW
What were some of the biggest themes emerging from SXSW 2024? We Are Social were on the ground in Texas…
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Seamus Brennan: why Amazon’s AVOD launch could be the most important TV moment for years
The headline may be striking, there’s no doubt that the launch of Amazon’s ad-funded model in February has set tongues…
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Ad Age’s MT Fletcher tells it like it is: but is anyone in marketing land listening?
MT Fletcher (not his or her real name) is an Ad Age columnist who has put the cat among the…
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Some women still discriminated against in ads says new report
Women of colour and older women were nearly invisible in ads in 2023 says CreativeX, launching its annual Gender in…
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Ocean UK CEO Phil Hall: why I’m bullish about the future of Out of Home
1/The Out of Home industry seems to have recovered well from the pandemic and subsequent economic difficulties with money flooding…
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Barnardo’s hits the right note to help children ‘come out of their shell’
In its time charity Barnardo’s has produced some outstanding advertising. The charity is now undergoing what it calls its first…
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Peachaus strips off for confidence-building
Nervous public speakers are seemingly told to imagine their audience naked (let’s not go there) so ethical lifestyle brand Peachaus…
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Agency groups are still searching for a convincing narrative in a world of tech giants
The future for agencies (some of them anyway) is as a “validator” between the tech giants and advertisers, according to…
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ACNE’s Annie Gallimore: how brands can navigate an increasingly polarised world
You might have heard the phrase “if you try to please everyone, you will please no one.” In a world…
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