Research

The World Federation of Advertisers (WFA) has formed a Global sourcing Board that aims to drive a shift from savings to value. Its 12 members, some from the world’s biggest advertisers, have produced a new paper: Project Spring: Revolutionising the ...

Covid-19 has driven down new business globally in 2020 with global marketing consultancy R3 Worldwide estimating creative and media moves are down 37 per cent in the first five months of the year. Creative is down ten per cent, media ...

Amazon is the world’s most valuable brand in these straightened times according to research firm Kantar, worth $415bn (up 32 per cent on last year.) The top ten is Amazon; Apple ($352bn + 14%), Microsoft ($326bn + 30%), Google ($323 ...

Changeis something we’ve seen an awful lot of these past months. Unprecedented change that has been unsettling for all of us – as individuals and as professionals. But however unsettling, such times can also be an eye-opening learning opportunity and ...

By Douglas Wood and Nick Swimer. On May 6 ISBA released a summary of a nine-month investigation into digital media buying in the United Kingdom. The investigation, led by PwC, examined the waterfall effect of an advertiser’s investment – the ...

IPG Mediabrands’ Magna is the latest to unveil its crystal ball (no plurals please) for 2020 and it’s forecasting a 7.2% drop in global adspend with what it calls linear (offline) media tumbling by 16% with digital inching up one ...

Interpublic’s Michael Roth is clearly trying to take the lead on ad agency employment amid Black Lives Matter and has released some data showing IPG’s BAME (black Asian minority ethnic) representation, compared to a peer group of other “professionals” including ...

Under the sustained pressure of coronavirus, many advertisers and their agency partners have been compelled to adopt new, agile ways of working in partnership. For those still able to trade – from retail to telcos, financial services to home entertainment ...

The new world we’re living in is uncharted territory for consumers and brands. Consumers are cautious and scared, looking for advice but only getting short-term ‘guidelines’ and brands are scrambling around in the dark trying to do the right thing ...