Research

Leagas Delaney was one of the London agencies alongside GGT and WCRS that followed pioneers CDP and BMP into a great age of British creative advertising. Unlike the others it’s still with us under founder Tim Delaney, still producing consistently ...

Broadcast commercial media is continuing to lose share of viewing as we spend more time with streaming services and generally migrate to online entertainment and content. A new IPA TouchPoints report shows that 16+ audiences in the UK are watching ...

The 95th Academy Awards (or the Oscars to you and me) are upon us. The annual event is often discussed in the mainstream media for its red carpet moments and star-studded guests. But we can’t forget that it is one ...

Unilever’s Dove is going into battle against the so-called Bold Glamour filter which, it says, presents a concerning ideal of ‘beauty.’ Dove is a long term advocate of “real beauty,” of course. The Bold Glamour filter has been downloaded nearly ...

Consultancy R3 has released its latest agency “family tree” (below.) Those with eagle eyes may be able to read it all, others may have to rest on the conclusion that the big agency groups have a heck of a lot ...

International Women’s Day sees brands queueing up to celebrate women and show their understanding of women’s lives and issues. But how effective are these efforts? At System1 we’ve never seen a specific IWD ad or campaign get the top 5-Star ...

Global advertising & marketing spending continued to rebound 7.9% to $1.568 trillion in 2022, but spending is projected to grow at a slower 5.3% in 2023, according to a new report from PQ Media. PQ says challenging macroeconomic and re-emerging ...

If anyone doubted that purpose has taken over adland – or at least the portion of itself that awards prizes – the 2023 WARC Creative Rankings underline the point. with Leo Burnett Chicago’s ‘Change the Ref’ for The Lost Class ...

The world has seven continents, 197 countries and countless cultures, subcultures and tribes. It would appear to be an impossible task to create one campaign that resonates globally – but that isn’t true. How is this achieved, I hear you ...