Research

Sorrell hasn’t gone yet but WPP will never be the same

As things stand Sir Martin Sorrell is still CEO of WPP and, according to some in the company, will present the company’s recent disappointing results at the end of April. The current investigation into alleged “personal misconduct” by an outside ...

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WPP’s Sorrell: 2017 was “not pretty” as growth dries up

WPP flat-lined at best in 2017 according to its preliminary results released today. In CEO Sir Martin Sorrell’s words 2017 “was not a pretty year.” Currency movements and some stern financial management allowed WPP to increase its top line post-tax ...

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DDB’s Tribal fights back against consultants with ‘TX’ strategy

Adam&eveDDB digital agency Tribal Worldwide London is challenging consultants Accenture, Deloitte and co. with a new structure built around six core “practices” (very consultant) making up what it calls TX, or “Total Experience.” Essentially this seems to mean a focus ...

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WPP’s new Kantar Consulting buys Mash Strategy

Kantar Consulting, which is WPP’s new name for some of the businesses within its Kantar research division, has bought Mash Strategy, a small London-based brand strategy and growth consultancy. Mash was founded in 2010 and employs 25 people in London ...

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WPP slows some payments in crucial fourth quarter

A report in UK newspaper City AM claims that WPP, where growth has dried up this year, is deliberately delaying payments to creditors at its vast Kantar research subsidiary. An email purportedly reads: “Cash balances are one of the most ...

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