Research

Interbrand has revealed its Best Global Brands for the 20th year with (somewhat depressingly) Apple ($234bn, below), Google and Amazon occupying their customary top three places. Others in the top ten are Microsoft at 4, Coca-Cola 5, Samsung 6, Toyota ...

Advertising in the UK is facing an existential crisis in the UK as media agencies take over from creative in setting the client agenda (and often determining what form the ads will take in advance) and data munchkins direct everything ...

There’s a new kid on the data-driven block, Interpublic’s Kinesso, a “precision targeting and optimisation” outfit driven by IPG’s Acxion, the data business it bought last year for $2.2bn. This will include Cadreon IPG’s addressable media business. Kinesso’s CEO is ...

A new study aggregating econometric model evidence over five years for Out of Home (OOH) across 112 brands highlights the profitability of OOH and Digital OOH (DOOH) campaigns as the medium achieves critical mass in terms of reach, audience and ...

Everybody seems to want to own data these these days but is this really wise? Facebook has been fined $5bn over the Cambridge Analytica data scandal (although its earnings keep rising – remorselessly), British Airways has been landed with a ...

Recent research by Reach suggests marketing and advertising people lack empathy. It’s probably worth pointing out the research was carried out by the sales arm of a media owner. Not the first place one would go to for ‘empathy.’ Slick ...

WPP CEO Mark Read has done his best deal yet, agreeing to sell 60 per cent of research operation Kantar to Bain Capital for £2.5bn, valuing the whole of Kantar at £3.2bn. £1.5bn will go towards reducing WPP’s debt with ...

Brewdog and column inches go together like a summer’s day and a pint of cold, crisp, lager. Brewdog’s latest stunt delivered again – its first TV ad, proclaimed as the most “honest” beer ad ever. Certainly it was one of ...

The UK may or may not be in recession or about to enter one as another six months of Brexit misery beckons but marketers seem to be trying to keep their end up. The latest IPA Bellwether Report from IHS ...