Research
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IAB UK enlists giant bear cheerleader to spark more creative digital ads
Online industry body IAB UK is setting out to persuade advertisers to “rediscover the joy of digital advertising” – aren’t…
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Incubeta’s James Santangeli: Life after UA – Google rewrites data collection
It is fair to say that there has been some unrest in the digital analytics community since we said our…
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Latest AA/WARC numbers show UK adspend only inching forwards
On the face of it the UK ad market is hanging in there despite a pretty grim economic picture: the…
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UK digital adspend inches ahead in 2023, video ads up but search still rules
The UK’s digital ad market attracted £13.8 billion of spend in the first six months of 2023, according to IAB…
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Are these Europe’s most creative agencies?
Is the best agency the one that wins the most awards? There are lots of bodies that think so: WARC’s…
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Main media a shaft of light in gloomy IPA Bellwether Q3 report
The UK economy – and the ad market with it – is getting like Groundhog Day: bumping along the bottom…
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Whiskas works for noisy Bella
We’re told by the TikTok generation that cats are the secret to increasing readership (ours is already high, obs) so…
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New MediaSense/WFA survey predicts even more agency consolidation
MediaSense and the World Federation of Advertisers (WFA) have put the cat among the pigeons with a new client survey…
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Wonderhood’s Alex Best on brand fame, creativity and the ads that made me
Alex Best is a co-founder and CEO of Wonderhood Studios. He has held senior posts at agencies including CHI&Partners, Wieden+Kennedy…
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