Research

Neuro-Insight: this year’s Xmas ads story – separate but together with a dash of optimism

By Shazia Ginai With the possibility of big family gatherings being off limits this December, brands have already started dropping their Christmas adverts like snowflakes to spread some festive spirits and mood to locked down Britain. However this context comes ...

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Mary Keane-Dawson: how influencers moved into politics

With only a few days until the US presidential election, the candidates will be looking out for any final opportunities to gain some important votes – including using social media. Barack Obama first popularised it in politics when using Facebook ...

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Wunderman Thompson hires strategy chief Sid McGrath, brings back Quality Street

Wunderman Thompson has hired Sid McGrath as UK chief strategy officer. McGrath joins from Karmarama where he spent 14 years building the agency, now part of Accenture Interactive. McGrath’s role in stitching creative, data and technology together there is named ...

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