Research

MSQ signs Kantar heavy hitter Bart Michels

Ambitious London-based marketing group MSQ has made another heavyweight hiring. Former Kantar Consulting Europe CEO Bart Michels is joining as an executive director and executive chairman of MSQ’s insights and analytics consultancy Freemavens. Michels (left) worked in marketing at companies ...

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IAB: mobile and video drive spectacular UK digital growth

UK Digital adspend saw huge year-on-year growth in the first half of 2021, according to IAB UK’s H1 Adspend update, released today. The data, produced with PwC, shows a half yearly spend of £10.5bn, which is up 49% vs H1 ...

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GroupM forecasts bigger boom in UK ad rebound

WPP’s GroupM has upgraded its ‘This Year Next Year’ forecast for UK ad revenue, from a pretty spectacular 24% to 30%. This is due to stronger than expected growth in TV and digital. Mind you, the forecast was presumably prepared ...

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Cheetah Digital takes aim at “creepy” marketing directors

Cheetah Digital, an online ad platform, is siding with the angels as we prepare for a cookie-free future, running a campaign with actor Wayne Knight (Seinfeld etc) as “creepy marketing director Dennis” tracking people over the internet. This follow a ...

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Silvia Sparry of Xaxis: will creativity solve digital advertising’s cookie-free dilemma?

With the approaching obsolescence of third-party cookies, marketers must reimagine how they optimise digital campaigns, strengthen audience connections, and build relevant ad experiences. Digital advertising’s precision targeting and measurement capabilities have placed performance under the microscope, but this has drawn ...

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WFA survey shows clients all at sea as they try to navigate digital media

Advertisers may be spending money on media as if there’s no tomorrow but about half of themn have little idea if they’re doing the right thing. According to a new survey from the World Federation of Advertisers (WFA) whose members ...

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Amp sound branding’s Michele Arnese: why brands investing in sound climb higher up the scale

Could your brand currently be recognised if it cannot be seen? Even pre-Covid, consumers were flocking to ‘brand invisible’ environments, through their smart speakers and voice devices – the pandemic has only accelerated touchless and mobile interactions. A rise in ...

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