New work by JCDecaux and Clear Channel reflects changing times, deeper thinking and wider implications for media planning. By Nick Mawditt We’ve seen audiences return to most places now (with the notable exception of offices and football grounds) and the ...
Read More »World’s top advertisers see signs of recovery in adspend
Major multinationals are starting to increase their ad spend but overall activity still remains lower across most channels compared to what was planned pre-pandemic, according to the World Federation of Advertisers’ latest Crisis Response Tracker. 54 per cent of respondents ...
Read More »Tim Delaney of Leagas Delaney: how can we harness desire in the nano-second era?
The word desire suggests a long, smouldering longing for something slightly forbidden. It is laden with obsession, irrationality and, of course, sex. To be desired is one of the 5 best reasons to be born and the others are probably ...
Read More »Let’s hope the Government’s track and trace app works as well as MullenLowe’s launch ad
The UK’s much-heralded track and trace Covid app is finally with us and while we might have expected another lecture from health secretary Matt Hancock or even bumbling Boris what we get is a pleasingly upbeat effort from MullenLowe reminding ...
Read More »Talon Outdoor: Maxx Media applies Ada data for greater audience understanding
How data is proving the value of sites for media owners and ensuring a smarter approach to digital screen location and selection in contrast to impressions-based programmatic OOH solutions By Peter Dixon, managing director Maxx Media and Charlotte McDougall, audience ...
Read More »UK is crisis area for WPP as holding company cleans the stables, matches its global peers
WPP had a pretty gruesome April, May and June with Q2 like-for-like sales (its version of organic growth) falling 23% in the UK, 25% in India, 3.1% in China (now seemingly slowly recovering from coronavirus) and 9.6% in its key ...
Read More »WFA says programmatic media trading taking over the world
Programmatic media buying may be the proverbial snake pit but that doesn’t stop advertisers sleepwalking into it. The algorithms are truly on the march. New numbers from the World Federation of Advertisers (WFA) show that 41% of global digital media ...
Read More »George Parker: all the ad news that’s unfit to print
Obviously, as I’ve repeatedly told you, I’ve been in the ad biz since Genghis Khan invented the USP, so I’ve seen a lot of changes. Some good, most bad, with the creation of Holding Companies topping the ugly list. However, ...
Read More »R3: global new business down ten per cent in H1 2020 – WPP tops, Droga5 scores for Accenture
The holding companies might be losing as much as 23% of their revenue year-on-year (Omnicom), but new business has remained relatively resilient through 2020. In the first half of 2020, according to independent marketing consultancy R3, total new business revenue ...
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