Research

WPP’s Sorrell: 2017 was “not pretty” as growth dries up

WPP flat-lined at best in 2017 according to its preliminary results released today. In CEO Sir Martin Sorrell’s words 2017 “was not a pretty year.” Currency movements and some stern financial management allowed WPP to increase its top line post-tax ...

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DDB’s Tribal fights back against consultants with ‘TX’ strategy

Adam&eveDDB digital agency Tribal Worldwide London is challenging consultants Accenture, Deloitte and co. with a new structure built around six core “practices” (very consultant) making up what it calls TX, or “Total Experience.” Essentially this seems to mean a focus ...

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WPP’s new Kantar Consulting buys Mash Strategy

Kantar Consulting, which is WPP’s new name for some of the businesses within its Kantar research division, has bought Mash Strategy, a small London-based brand strategy and growth consultancy. Mash was founded in 2010 and employs 25 people in London ...

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WPP slows some payments in crucial fourth quarter

A report in UK newspaper City AM claims that WPP, where growth has dried up this year, is deliberately delaying payments to creditors at its vast Kantar research subsidiary. An email purportedly reads: “Cash balances are one of the most ...

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TV is key to successful big campaigns says WARC

Someone told me the other day that the UK’s TV market was getting crowded this year, with Unilever in particular piling in. So TV’s not dead and buried then. Which WARC, which these days purports to measure effectiveness as well ...

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WPP goes backwards in third quarter of 2017

WPP remained stuck in the mire in 2017 Q3 with reported revenue up just 1.1 per cent at £3.649bn, O.8 per cent in dollars and down 4.2 per cent in euros. In constant currencies revenue fell 0.4 per cent with ...

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Ben Pask of Rare: five ways for marketers to find happiness

Whether they’re implicit or explicit, online or off, marketing stories are not just a momentary fad. They have always been the central pillar of customer engagement. In today’s uncertain and overloaded brand arena, it isn’t enough for marketers to be ...

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