Research

The UK government is reviewing its Covid-19 agencies: MullenLowe for creative, which is pitching against M&C Saatchi, and media agency Manning Gottlieb OMS which will probably end up pitching against everyone as the process is reported to be taking a ...

Has Covid-19 turned us into a nation of Scrooges? Assuming we get to Christmas without any more lockdowns, only half (52 per cent) of UK adults say they plan to make the most of the 2021 festive freedoms this year, ...

For once WPP will be happy to follow in the footsteps of its peers: matching the likes of Omnicom and Publicis as growth returned with a vengeance in Q2 of 2021. Like for like revenue less pass-through costs (WPP’s somewhat ...

WARC, which run the Effies and is now owned by Cannes Lions proprietor Ascential, has released its finding into the Creative Effectiveness Lions, a mystery to some of us. Here’s Chiara Manco, commissioning editor, case studies WARC (which these awards ...

The latest Advertising Association/WARC Expenditure Report predicts that UK adspend will grow by 18.2% this year to reach a total of £27.7bn. This is an upward revision from the 15.2% rise forecast in April and includes an estimated 54.7% rise ...

Do you remember when Alan Sugar described high-earning footballers as Carlos Kickaball? Well the world’s leading Carlos Kickaball, Cristiano Ronaldo generates $1.6m fer every Instagram post according to new research from HopperHQ.com which describes itself as the “world’s leading Instagram ...

AI is now an integral part of our lives and as a society awash with data, we rely on AI to process increasingly vast amounts of information. AI helps us determine the best experience and message for us as we ...

IPG’s Magna has revised up its global ad forecasts: now its 14% up this year and seven next, adding $78bn this year. Most of this, of course, will find its way into the bulging pockets of Facebook and Google, but ...

WPP’s GroupM is forecasting 24% growth for the UK ad market in 2021 – up from its previous forecast of 12.4% – a rate of growth its president of business intelligence Brian Weiser describes as “astonishing.” Weiser (left) told Campaign: ...