Research

The Cannes Lions festival really is the most remarkable showpiece. It provides headlines, controversy, jealousy and a healthy bout of scepticism that reached peak levels this year. Whether the week is a flagbearer for inspiration and creativity or an excuse ...

Ad Effectiveness specialist WARC had a day at Cannes with three sessions and here are some of the speaker quotes it’s highlighted. Lessons from the World’s Best Campaigns “Think inside the box. There’s a tendency to go into a far ...

1. CLR James in ‘Beyond a Boundary’ wrote: “What does he of cricket know who only knows of cricket?” I used to substitute ‘advertising’ for ‘cricket’ – a point Jeremy Bullmore has made in the past with particular reference to ...

When David Cameron became PM the outgoing Labour team left a note in the Treasury that said “There’s no money left.” What short memories we have and also how history gets re-written so quickly. Labour have a reputation for consistently ...

On this week’s #MediaSnack Tom and David continue their countdown to the one-year anniversary of the ANA’s media transparency report, looking at the significant areas of change in the industry that we believe have been impacted by the ANA’s findings, ...

There’s a big new survey released today to coincide with International Women’s Day claiming, yes you’ve guessed it, that UK brands don’t adequately represent/speak to women. The research is from Engine’s Partners Andrews Aldridge. Among the findings are: 1/ 76 ...

Media is viewed as a complex headache by advertisers who are failing to provide leadership in this critical investment area, according to a new report from media change consultants ID Comms. The findings of the 2017 Global Media Thinking Survey ...

It’s been creeping up on us for a while….but it’s now a legitimate ‘phenomenon.’ We have entered a period in social history where, for the first time, single people make up a significant proportion of the population. And brands are ...

On this week’s #MediaSnack Tom and David get excited that digital media behemoths Google and Facebook, so dominant of global digital media investment, are softening their stance on allowing external verification and measurement. Are the walls around their highly successful ...