Research

Talon: back to Old School: media planning lessons post-Covid

New work by JCDecaux and Clear Channel reflects changing times, deeper thinking and wider implications for media planning. By Nick Mawditt We’ve seen audiences return to most places now (with the notable exception of offices and football grounds) and the ...

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World’s top advertisers see signs of recovery in adspend

Major multinationals are starting to increase their ad spend but overall activity still remains lower across most channels compared to what was planned pre-pandemic, according to the World Federation of Advertisers’ latest Crisis Response Tracker. 54 per cent of respondents ...

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Talon Outdoor: Maxx Media applies Ada data for greater audience understanding

How data is proving the value of sites for media owners and ensuring a smarter approach to digital screen location and selection in contrast to impressions-based programmatic OOH solutions By Peter Dixon, managing director Maxx Media and Charlotte McDougall, audience ...

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WFA says programmatic media trading taking over the world

Programmatic media buying may be the proverbial snake pit but that doesn’t stop advertisers sleepwalking into it. The algorithms are truly on the march. New numbers from the World Federation of Advertisers (WFA) show that 41% of global digital media ...

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R3: global new business down ten per cent in H1 2020 – WPP tops, Droga5 scores for Accenture

The holding companies might be losing as much as 23% of their revenue year-on-year (Omnicom), but new business has remained relatively resilient through 2020. In the first half of 2020, according to independent marketing consultancy R3, total new business revenue ...

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