Research

Post-pandemic WPP hits recovery targets a year early

For once WPP will be happy to follow in the footsteps of its peers: matching the likes of Omnicom and Publicis as growth returned with a vengeance in Q2 of 2021. Like for like revenue less pass-through costs (WPP’s somewhat ...

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WARC reveals secret of creative effectiveness – or does it?

WARC, which run the Effies and is now owned by Cannes Lions proprietor Ascential, has released its finding into the Creative Effectiveness Lions, a mystery to some of us. Here’s Chiara Manco, commissioning editor, case studies WARC (which these awards ...

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UK advertising to hit record £27.7bn in 2021 – AA report

The latest Advertising Association/WARC Expenditure Report predicts that UK adspend will grow by 18.2% this year to reach a total of £27.7bn. This is an upward revision from the 15.2% rise forecast in April and includes an estimated 54.7% rise ...

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Ronaldo scores $1.6m per Instagram post says Hopper

Do you remember when Alan Sugar described high-earning footballers as Carlos Kickaball? Well the world’s leading Carlos Kickaball, Cristiano Ronaldo generates $1.6m fer every Instagram post according to new research from HopperHQ.com which describes itself as the “world’s leading Instagram ...

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IPG’s Magna joins boom times are coming chorus

IPG’s Magna has revised up its global ad forecasts: now its 14% up this year and seven next, adding $78bn this year. Most of this, of course, will find its way into the bulging pockets of Facebook and Google, but ...

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GroupM’s Weiser predicts “astonishing ” UK ad recovery

WPP’s GroupM is forecasting 24% growth for the UK ad market in 2021 – up from its previous forecast of 12.4% – a rate of growth its president of business intelligence Brian Weiser describes as “astonishing.” Weiser (left) told Campaign: ...

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