Research

Digital media the only winner from Covid says Zenith

Publicis Groupe’s Zenith has produced its revised forecast for the global ad market this coronavirus year and it is: adspend drops by 9.1% (5.5% recovery forecast for 2021) with digital taking more than half the market for the first time ...

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TV still most effective ad medium says Adzooma

Digital marketing platform Adzooma has been asking 2000 adults in the UK what media most influence their buying decisions and – surprise, surprise – TV is tops. 56 per cent are more likely to buy something as a result of ...

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