Research

Omnicom duo unveil first “conscious brands” top 100

In these purpose-driven days are brands “conscious” or just self-conscious? Omnicom duo Wolff Olins and insight agency Hall & Partners have produced the first Conscious Brands 100 survey, reflecting “changing consumer mood and demands as a result of the pandemic.” ...

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Ciesco: PE buyers drive M&A boom – S4 Capital and Accenture busy buyers in Q1

Specialist M&A advisory firm Ciesco, which operates in the tech, digital, media and marketing sectors, reports 472 transactions in Q1 2021, a 36 per cent increase year-on-year from Q1 2020, a strong, pre-covid quarter, when 346 deals were recorded and ...

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Laurence Green: why the business of advertising is also the business of ideas

It’s hard not to like a book with chapter headings including ‘Richard Latham’s Rug’ and ‘David Beckham’s Sarong’, even if younger readers will barely remember the latter episode, let alone the former reference. Latham wasn’t Beckham’s predecessor at outside right ...

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WPP is now a global commerce leader says Forrester

This will have produced a warm glow for WPP CEO Mark Read: Forrester Research has annointed WPP as a leader in “commerce services,” citing its “strength and higher client satisfaction in commerce strategy, emerging commerce touchpoints and commerce experiences compared ...

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UK government pandemic advertising tops £240m in 2020

UK government advertising in 2020 reached £163m (up 237%) with, on top of that, £80m from Public Health England (almost eight times the preceding year’s level) showing the ad impact of the Covid-19 epidemic. Most of this was spent with ...

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BETC Paris brings message of hope to skin sufferers from L’Oreal’s La Roche-Posay

Two billion people around the world suffer from skin problems according to research by L’Oreal-owned skincare brand La Roche-Posay, with all sorts of consequences from depression to missing work. So La Roche-Posay is running its first brand campaign, sensibly arming ...

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