Research

Is positive discrimination the only way agencies and other professionals can address Black Lives Matter?

Interpublic’s Michael Roth is clearly trying to take the lead on ad agency employment amid Black Lives Matter and has released some data showing IPG’s BAME (black Asian minority ethnic) representation, compared to a peer group of other “professionals” including ...

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Christian Polman: will the new agile way of working last?

Under the sustained pressure of coronavirus, many advertisers and their agency partners have been compelled to adopt new, agile ways of working in partnership. For those still able to trade – from retail to telcos, financial services to home entertainment ...

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Pintarget’s Rachel Hall: learning the lessons from lockdown

The new world we’re living in is uncharted territory for consumers and brands. Consumers are cautious and scared, looking for advice but only getting short-term ‘guidelines’ and brands are scrambling around in the dark trying to do the right thing ...

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Talon: Ada analysis shows a return to UK Out of Home

Latest data from Ada shows the UK population are returning to Out of Home with roadside traffic now at pre-lockdown levels in some regions. Talon Outdoor has reported the latest findings from its proprietary Out of Home data management platform ...

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New Nielsen report shows ad winners and losers in March

Nielsen has provided some insight into ad spending in the UK lockdown with figures for March – when the lockdown started – showing adspend on travel (down 48%) entertainment (-17%) and telecoms (-15%) plummeting. These categories were down £39m. Food ...

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Stephen Broderick of FirmDecisions: post-ISBA, mid-crisis we still need to address programmatic supply chain

With some fanfare and no-little delay, ISBA has published a new study into programmatic advertising. The report found that about half – at best – of leading brands’ programmatic spend actually reaches publishers. The rest is eroded along the supply ...

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