Tag Archives: research

New Oliver/ISBA research promotes in-house agencies

In-house agency specialist Oliver has teamed with ISBA and research consultancy Future Thinking in a new piece of research – to be announced at Advertising Week Europe today – that purports to show that 62 per cent of advertisers are ...

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Giles Keeble: how advertising discovered ‘post-truth’ before the OED – and the trouble with Big Data

The Oxford English Dictionary has declared “post-truth” is the word of the year. It means “relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.” This seems ...

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New WFA study shows fog obscuring marketing ‘insight’

The marketing world is awash with data and the people who interrogate, marshall and deploy it – ‘insight’ experts. So the World Federation of Advertisers has added some more data to the pile with a study, The Future of Insights, ...

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Focus groups can Christmas at Ogilvy Paris

Would Christmas get off the ground today? It seems to be an idea with legs but, nowadays, these things have to be researched using focus groups and the like. Ogilvy & Mather Paris decided to do just that with a ...

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McDonald’s is last resort in new Leo Burnett ad

Here’s another accomplished Leo Burnett ad for McDonald’s; surely, along with VW, the UK’s most consistent advertiser. A nice set-up with ‘real’ people, a story and one of John Sebastian’s lovely songs. Isn’t a bit odd, though, that he only ...

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