Tag Archives: research

In-house agency specialist Oliver has teamed with ISBA and research consultancy Future Thinking in a new piece of research – to be announced at Advertising Week Europe today – that purports to show that 62 per cent of advertisers are ...

It’s been creeping up on us for a while….but it’s now a legitimate ‘phenomenon.’ We have entered a period in social history where, for the first time, single people make up a significant proportion of the population. And brands are ...

The Oxford English Dictionary has declared “post-truth” is the word of the year. It means “relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.” This seems ...

One of the reasons Donald Trump’s win was so shocking is that the pollsters completely failed to predict he’d end up in the White House. A bit like they did for Brexit and Cameron’s re-election before it. It’s an important ...

The marketing world is awash with data and the people who interrogate, marshall and deploy it – ‘insight’ experts. So the World Federation of Advertisers has added some more data to the pile with a study, The Future of Insights, ...

Social marketing agency We Are Social has released its latest whopper Digital, Social and Mobile study covering 240 plus countries and it shows that: *The reported number of internet users around the world increased 20 per cent since the same ...

Would Christmas get off the ground today? It seems to be an idea with legs but, nowadays, these things have to be researched using focus groups and the like. Ogilvy & Mather Paris decided to do just that with a ...

Some new research for UK cinema owner Digital Cinema Media (DCM) purports to show that cinema ads are eight times as effective as TV ads. How? Well the research by Hall & Partners compared the results from two panels: an ...

Here’s another accomplished Leo Burnett ad for McDonald’s; surely, along with VW, the UK’s most consistent advertiser. A nice set-up with ‘real’ people, a story and one of John Sebastian’s lovely songs. Isn’t a bit odd, though, that he only ...