Tag Archives: research

Forrester: will 2022 see freshly empowered marketers?

Forrester Research has revealed its marketing predictions for 2022, which it describes as “bold calls to push the limits and challenge the market rather than state obvious trends already in the works.” Actually some of the headline ones are already ...

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New Oliver/ISBA research promotes in-house agencies

In-house agency specialist Oliver has teamed with ISBA and research consultancy Future Thinking in a new piece of research – to be announced at Advertising Week Europe today – that purports to show that 62 per cent of advertisers are ...

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Giles Keeble: how advertising discovered ‘post-truth’ before the OED – and the trouble with Big Data

The Oxford English Dictionary has declared “post-truth” is the word of the year. It means “relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.” This seems ...

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New WFA study shows fog obscuring marketing ‘insight’

The marketing world is awash with data and the people who interrogate, marshall and deploy it – ‘insight’ experts. So the World Federation of Advertisers has added some more data to the pile with a study, The Future of Insights, ...

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