Forrester Research has revealed its marketing predictions for 2022, which it describes as “bold calls to push the limits and challenge the market rather than state obvious trends already in the works.” Actually some of the headline ones are already ...
Read More »Consumers lose connection with online shops: half willing to pay more on the high street says Deloitte Digital
The great pandemic move to digital has hit a real-life brick wall, according to a new study from Deloitte Digital, which found that almost half of British consumers prefer to shop on their local high street and 33 per cent ...
Read More »Steve Hastings of Isobel: empathy’s in short supply all round, not just in the marketing industry
Recent research by Reach suggests marketing and advertising people lack empathy. It’s probably worth pointing out the research was carried out by the sales arm of a media owner. Not the first place one would go to for ‘empathy.’ Slick ...
Read More »New Oliver/ISBA research promotes in-house agencies
In-house agency specialist Oliver has teamed with ISBA and research consultancy Future Thinking in a new piece of research – to be announced at Advertising Week Europe today – that purports to show that 62 per cent of advertisers are ...
Read More »John Murphy: why brands need to shift their focus to the growing power of single consumers
It’s been creeping up on us for a while….but it’s now a legitimate ‘phenomenon.’ We have entered a period in social history where, for the first time, single people make up a significant proportion of the population. And brands are ...
Read More »Giles Keeble: how advertising discovered ‘post-truth’ before the OED – and the trouble with Big Data
The Oxford English Dictionary has declared “post-truth” is the word of the year. It means “relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.” This seems ...
Read More »Alex Van Gestel of Verbalisation: what Trump tells us about the death of attitudinal research
One of the reasons Donald Trump’s win was so shocking is that the pollsters completely failed to predict he’d end up in the White House. A bit like they did for Brexit and Cameron’s re-election before it. It’s an important ...
Read More »New WFA study shows fog obscuring marketing ‘insight’
The marketing world is awash with data and the people who interrogate, marshall and deploy it – ‘insight’ experts. So the World Federation of Advertisers has added some more data to the pile with a study, The Future of Insights, ...
Read More »We Are Social research shows there are now more mobile connections around the world than people
Social marketing agency We Are Social has released its latest whopper Digital, Social and Mobile study covering 240 plus countries and it shows that: *The reported number of internet users around the world increased 20 per cent since the same ...
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