research
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Advertisers
BCW’s Rebecca Grant: why values are the key to understanding people
We need to talk about values. As communicators, we strive to engage audiences who may be restless and distracted, living…
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Advertisers
Kelsey Chickering of Forrester: how to gain real benefit from the booming creator economy
With more than 300 million creators worldwide, the creator economy grew exponentially over the last several years and shows no…
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Advertisers
Havas tries to redefine “new” purpose in global study
Havas has been puzzling about people and brands for 15 years now with its Meaningful Brands Report and the latest…
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Advertisers
System1’s Jon Evans: which Super Bowl ads have earned their money?
Every year millions of American football fans tune into the Super Bowl to see which team will walk away victorious,…
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Ad Tech
We Are Social/Meltwater: digital prospects in 2023 – yes, there’s going to be even more of it
We Are Social and media intelligence operation Meltwater have published Digital 2023, their latest report on social media and digital…
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Advertisers
Forrester: will 2022 see freshly empowered marketers?
Forrester Research has revealed its marketing predictions for 2022, which it describes as “bold calls to push the limits and…
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News
Consumers lose connection with online shops: half willing to pay more on the high street says Deloitte Digital
The great pandemic move to digital has hit a real-life brick wall, according to a new study from Deloitte Digital,…
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Advertisers
Steve Hastings of Isobel: empathy’s in short supply all round, not just in the marketing industry
Recent research by Reach suggests marketing and advertising people lack empathy. It’s probably worth pointing out the research was carried…
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New Oliver/ISBA research promotes in-house agencies
In-house agency specialist Oliver has teamed with ISBA and research consultancy Future Thinking in a new piece of research –…
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