Focus groups can Christmas at Ogilvy Paris

Would Christmas get off the ground today? It seems to be an idea with legs but, nowadays, these things have to be researched using focus groups and the like.

Ogilvy & Mather Paris decided to do just that with a view to honing its Christmas greeting but, alas, decided the idea didn’t fly.

Bit of stereotyping here – but that’s research for you.

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