publicis groupe
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New style Publicis tightens hold on Walmart
Is Publicis Groupe’s new “Power of One” – or POO as it’s becoming known in the trade – beginning to…
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Shanghai surprises: VW reviews DDB in China, Publicis Groupe folds Publicis, Burnett and Saatchi into one
Volkswagen is thought to be on the brink of leaving long-serving worldwide agency DDB in China, its second biggest market…
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Agencies
Now MD Exon leaves ever-changing BBH
Thhe post-merger brain drain from BBH continues. Since Publicis bought the agency four years ago a host of senior figures…
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Samsung opens a virtual reality world of storytelling in new global campaign by BBH
Samsung is launching a new global campaign ‘Launching People’ – through BBH, trying to put on a human face on…
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Ad Tech
Publicis Q1 numbers keep the wolf from the door but questions remain over Levy’s “transformation”
Is Publicis Groupe clinging on to its position as the third biggest marcoms company behind WPP and Omnicom – supported…
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Ad Tech
Ciesco: IPG leads the holding company pack in 2015
Corporate finance advisory firm Ciesco has produced its review of the full year results from the big four marcoms companies…
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What does future hold for Starcom boss Laura Desmond as Publicis Media regroups?
Yet more violent uprootings of the deck chairs are afoot at Publicis Groupe as its new Publicis Media entity regroups…
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Uber picks BBH for UK creative account
BBH has won rampant taxi app Uber’s UK advertising business. Uber previously used Creature for some projects. Such has been…
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Ad Tech
Is Publicis Groupe about to become a takeover target?
Here’s a bit of interesting kite-flying: Adweek’s estimable Noreen O’Leary has unearthed a French analyst note from January speculating that…
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