Two Grand Prix were awarded in the advertising category of the 2021 Sharks Awards: Iconoclast and Stitch Editing both won a Grand Prix for their entries for Macmillan ‘Whatever it Takes’ while ZuluAlphaKilo won a Grand Prix for ‘Tough Turban.’ ...
Read More »Post-pandemic creativity: Hyundai’s healing road trip
Hyundai in the US is trying to “humanize” the brand, to which end agency Innocean is following a history teacher trying to re-connect with his students post-pandemic on a 3,000 mile road trip. It takes him to Philadelphia, where George ...
Read More »Post-pandemic creativity: vintage Glazer for Burberry, W+K stutters for Ford
Horses, water and director Jonathan Glazer worked their magic famously for Guinness all those years ago so it’s a smart idea of Burberry CCO Riccardo Tisci to re-unite them to launch new fragrance line Hero from Burberry. Tisci gets a ...
Read More »Post-pandemic creativity: TfL tells us it’s all go for London – but is it really?
Yesterday was so-called “Freedom Day” in the UK when all the remaining Covid-19 lockdown restrictions were supposed to be scrapped – except, of course, they haven’t been. Dithering PM Boris Johnson (every time he makes his mind up some senior ...
Read More »Post-pandemic creativity: another deft touch from Heineken
Heineken has consistently hit the right note in the pandemic with the help of Publicis Italia and it’s done so again as we teeter out of it: showing a bunch of vaccinated oldies hitting the clubs. “The night belongs to ...
Read More »Post-pandemic creativity: funny ha-ha from McDonald’s, funny peculiar from Edeka?
In the pandemic (Boris is about to tell us it’s back to normal – let’s hope he’s right) McDonald’s UK stuck to gritty, would-be realistic stories about the small things in life. To some effect, Burger King wins the global ...
Read More »Post-pandemic creativity: Skoda electric and FreeStyle Libre
Pleased to see that Fallon’s produced an ad for Skoda at last – as opposed to freesyle warbling – with the launch of the Skoda Enyaq (where do they get these dreadful names from?) its electric offering. Skoda owner VW ...
Read More »Post-pandemic creativity: Halifax jumps the gun…
Oh well, you can’t win ’em all. Here’s the second iteration of New Commercial Arts’ ‘It’s a people thing’ for Halifax – showing escape from lockdown (no masks etc.) Except we’re not of course, in the UK anyway as PM ...
Read More »Post-pandemic creativity: ITV’s Veg Power, France TV Sport/Olympics and Shelter
ITV is back, trying to tempt kids to eat their veggies by declaring war on them. From adam&eveDDB. While MullenLowe France is plugging July’s Olympics for France TV Sport, still on the runway although it’s stuttering a bit. Using Japanese ...
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