Post-pandemic creativity: Halifax jumps the gun…

Oh well, you can’t win ’em all.

Here’s the second iteration of New Commercial Arts’ ‘It’s a people thing’ for Halifax – showing escape from lockdown (no masks etc.)

Except we’re not of course, in the UK anyway as PM Boris Johnson, fresh from sparring with French president Macron in the G7 Cornish sunshine, is due to announce a further month of restrictions as government scientists – in the words of one of them – “disappear down a rabbit hole” faced with the new, allegedly more pernicious, Delta Covid variant.

Hedges its bets if you watch closely but…

Will disappointed people find it annoying?

MAA creative scale: 5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.