Post-pandemic creativity: another deft touch from Heineken

Heineken has consistently hit the right note in the pandemic with the help of Publicis Italia and it’s done so again as we teeter out of it: showing a bunch of vaccinated oldies hitting the clubs.

“The night belongs to the vaccinated,” it tells us. Which might seem a touch smug and “we’re all right Jack” but then it follows up with “time to join them,” a reminder to careless youth that they should follow suit.

Timely and clever

MAA creative scale: 7 (it’s not the greatest film.)

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.