Heineken has consistently hit the right note in the pandemic with the help of Publicis Italia and it’s done so again as we teeter out of it: showing a bunch of vaccinated oldies hitting the clubs.
“The night belongs to the vaccinated,” it tells us. Which might seem a touch smug and “we’re all right Jack” but then it follows up with “time to join them,” a reminder to careless youth that they should follow suit.
Timely and clever
MAA creative scale: 7 (it’s not the greatest film.)