Post-pandemic creativity: ITV’s Veg Power, France TV Sport/Olympics and Shelter

ITV is back, trying to tempt kids to eat their veggies by declaring war on them. From adam&eveDDB.

While MullenLowe France is plugging July’s Olympics for France TV Sport, still on the runway although it’s stuttering a bit. Using Japanese art and fat traqditional gentlemen, which is quite brave these days.

MullenLowe France – France TV Sport | Japan Olympics | 2021 from MullenLowe Group on Vimeo.

UK agency Who Wot Why is going into bat for homelessness charity Shelter with a surprisingly good-looking film (for a charity.)

MAA creative scales: better than average certainly; trying to be different. Lets be generous: 8 all round.’

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.