Paddy Power
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Advertisers
Paddy Power hires We Are Pi as RWC “mischief” agency
Paddy Power has hired Amsterdam’s We Are Pi as its “brand mischief” agency for the Rugby World Cup (which newly-appointed…
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Betfair chooses Cubo to fight the football wars
London creative agency Cubo has landed quite a coup, becoming betting giant Betfair’s first agency of record. Betfair is a…
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Paddy Power aims low with immigrants stunt
Love it or hate it bookmaker Paddy Power has found another bandwagon to jump on, this time the would-be immigrants…
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Lucky Generals launches ‘Goonervision Song Contest’ for Paddy Power
I’ve often found Paddy Power’s advertising efforts mildly irritating – sometimes more than that. You set out to be ‘disruptive’…
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Paddy Power and Lucky Generals offer Lib Dems’ Nick Clegg some job opportunities
Lucky Generals is back into the election lists for bookmaker Paddy Power, this time offering odds on Liberal Democrat leader…
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Paddy Power and Lucky Generals bring election to life
Lots of people have been bemoaning the lack of sparky election ads, harking back to the moth-encrusted days of Saatchi’s…
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Paddy Power shows its gay-supporting side with Rainbow Laces equality campaign
Good Heavens, here’s something intelligent from Ireland’s favourite bookmaker Paddy Power. The betting outfit, notorious for its ‘look at me…
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Paddy Power makes a surprising ‘marketing leader’
The UK’s Marketing Society has announced its line-up of candidates to be ‘Marketing Leader of the Year 2014’ and here…
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News
Paddy Power wins bad taste handicap with Oscar stunt
What is it about (some of) the Irish? As the world wearies of noted Irish joker Michael O’Leary of Ryanair,…
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