Paddy Power aims low with immigrants stunt

Love it or hate it bookmaker Paddy Power has found another bandwagon to jump on, this time the would-be immigrants to the UK boarding lorries in Calais.

Seems as though the lorry is in Dover not Calais – which is a bit chicken. I suspect Andy Murray won’t be too pleased to be plastered all over it either.

(This is an updated version of an earlier story).

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.