Paddy Power puts the boot in to Tiger Woods

It’s the British Open golf at Portrush in Northern Ireland and some big stars have been caught in the rough – local favourite Rory McIlroy (who hasn’t been the same since he appeared in those awful Santander ads) and Masters champ Tiger Woods.

When things are tough you can always count on Paddy Power to add to the pain and it is: reminding Woods of a drive ten years ago which penetrated a Cadillac, with a billboard and a YouTube film. From the unlikely studio of Madrid-based Officer & Gentleman.

Brutal but quite funny.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.