BBH channels turf wars in Paddy Power debut

BBH is making its debut for Paddy Power – over recent years it seems to have flirted with a number of betting brands as, indeed, has PP with agencies.

Sticking with Peter Crouch however, who seems to have become an almost Beckham-like brand in his own right. Careful Peter, you don’t want to be known primarily as a betting salesman. It’s already happened to Soccer Saturday’s Jeff Stelling.

This time they’re flogging the Cheltenham Festival, dominated for ages by the Oirish.

As you’d expect from BBH it’s a proper film. Bit edgy though – not sure it would persuade me to head to the cotswolds, although it’s clearly aimed at home punters.

MAA creative scale: 5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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