BBH is making its debut for Paddy Power – over recent years it seems to have flirted with a number of betting brands as, indeed, has PP with agencies.
Sticking with Peter Crouch however, who seems to have become an almost Beckham-like brand in his own right. Careful Peter, you don’t want to be known primarily as a betting salesman. It’s already happened to Soccer Saturday’s Jeff Stelling.
This time they’re flogging the Cheltenham Festival, dominated for ages by the Oirish.
As you’d expect from BBH it’s a proper film. Bit edgy though – not sure it would persuade me to head to the cotswolds, although it’s clearly aimed at home punters.
MAA creative scale: 5.