Those Lucky Generals have struck again, this time by parking Paddy Power’s notorious truck billboard outside the Russian Embassy in London. Why? England are playing Russia in Euro 2016 tomorrow (Saturday) so PP is tempting fate with a translation into ...
Read More »Lucky Generals rises to the occasion for Paddy Power’s new IPhone app
When you’re the Paddy Power AOR you have to look to your laurels: any slacking and the Irish bookie will appoint another ‘mischief’ agency. Laurels, in this case, meaning pushing things as hard as you’re allowed to – and preferably ...
Read More »Anomaly debuts for Lyst as Paddy Power ‘mischief maker’ Woolfenden joins as CMO
Anomaly has unveiled its first campaign for e-commerce fashion site Lyst at the same time as Lyst has announced the appointment of Christian Woolfenden (left) as its first CMO. Which should be lively: Woolfenden was formerly MD of bookmaker Paddy ...
Read More »Liverpool’s Brendan Rogers is the latest butt of Paddy Powers’ mischief campaign
Liverpool manager Brendan Rogers has been under the cosh recently and probably the last thing he needed was Paddy Power wading into the debate about his future – but that’s life these days. One doubts that Rogers travels to work ...
Read More »Paddy Power hires We Are Pi as RWC “mischief” agency
Paddy Power has hired Amsterdam’s We Are Pi as its “brand mischief” agency for the Rugby World Cup (which newly-appointed brand agency Lucky Generals might see as a piece of mischief on its own). And the Pi’s have been quick ...
Read More »Betfair chooses Cubo to fight the football wars
London creative agency Cubo has landed quite a coup, becoming betting giant Betfair’s first agency of record. Betfair is a betting exchange rather than a conventional bookmaker. Cubo starts with a campaign hymning the start of the football season in ...
Read More »Paddy Power aims low with immigrants stunt
Love it or hate it bookmaker Paddy Power has found another bandwagon to jump on, this time the would-be immigrants to the UK boarding lorries in Calais. Seems as though the lorry is in Dover not Calais – which is ...
Read More »Lucky Generals launches ‘Goonervision Song Contest’ for Paddy Power
I’ve often found Paddy Power’s advertising efforts mildly irritating – sometimes more than that. You set out to be ‘disruptive’ and it often seems as though the kids have taken over the nursery. The missing factor is ‘taste,’ a rather ...
Read More »Paddy Power and Lucky Generals offer Lib Dems’ Nick Clegg some job opportunities
Lucky Generals is back into the election lists for bookmaker Paddy Power, this time offering odds on Liberal Democrat leader Nick Clegg’s next occupation (assuming he loses his Parliamentary seat in Sheffield of course, which he well might). Not as ...
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