Tag Archives: Paddy Power

When you’re the Paddy Power AOR you have to look to your laurels: any slacking and the Irish bookie will appoint another ‘mischief’ agency. Laurels, in this case, meaning pushing things as hard as you’re allowed to – and preferably ...

Anomaly has unveiled its first campaign for e-commerce fashion site Lyst at the same time as Lyst has announced the appointment of Christian Woolfenden (left) as its first CMO. Which should be lively: Woolfenden was formerly MD of bookmaker Paddy ...

Liverpool manager Brendan Rogers has been under the cosh recently and probably the last thing he needed was Paddy Power wading into the debate about his future – but that’s life these days. One doubts that Rogers travels to work ...

Paddy Power has hired Amsterdam’s We Are Pi as its “brand mischief” agency for the Rugby World Cup (which newly-appointed brand agency Lucky Generals might see as a piece of mischief on its own). And the Pi’s have been quick ...

London creative agency Cubo has landed quite a coup, becoming betting giant Betfair’s first agency of record. Betfair is a betting exchange rather than a conventional bookmaker. Cubo starts with a campaign hymning the start of the football season in ...

Love it or hate it bookmaker Paddy Power has found another bandwagon to jump on, this time the would-be immigrants to the UK boarding lorries in Calais. Seems as though the lorry is in Dover not Calais – which is ...

I’ve often found Paddy Power’s advertising efforts mildly irritating – sometimes more than that. You set out to be ‘disruptive’ and it often seems as though the kids have taken over the nursery. The missing factor is ‘taste,’ a rather ...

Lucky Generals is back into the election lists for bookmaker Paddy Power, this time offering odds on Liberal Democrat leader Nick Clegg’s next occupation (assuming he loses his Parliamentary seat in Sheffield of course, which he well might). Not as ...

Lots of people have been bemoaning the lack of sparky election ads, harking back to the moth-encrusted days of Saatchi’s ‘Labour Isn’t Working’ for Margaret Thatcher and the Tories. Up and coming London agency Lucky Generals produced a couple of ...