Tag Archives: Paddy Power

Lucky Generals prods Russian bear for Paddy Power

Those Lucky Generals have struck again, this time by parking Paddy Power’s notorious truck billboard outside the Russian Embassy in London. Why? England are playing Russia in Euro 2016 tomorrow (Saturday) so PP is tempting fate with a translation into ...

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Lucky Generals rises to the occasion for Paddy Power’s new IPhone app

When you’re the Paddy Power AOR you have to look to your laurels: any slacking and the Irish bookie will appoint another ‘mischief’ agency. Laurels, in this case, meaning pushing things as hard as you’re allowed to – and preferably ...

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Paddy Power hires We Are Pi as RWC “mischief” agency

Paddy Power has hired Amsterdam’s We Are Pi as its “brand mischief” agency for the Rugby World Cup (which newly-appointed brand agency Lucky Generals might see as a piece of mischief on its own). And the Pi’s have been quick ...

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Betfair chooses Cubo to fight the football wars

London creative agency Cubo has landed quite a coup, becoming betting giant Betfair’s first agency of record. Betfair is a betting exchange rather than a conventional bookmaker. Cubo starts with a campaign hymning the start of the football season in ...

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Paddy Power aims low with immigrants stunt

Love it or hate it bookmaker Paddy Power has found another bandwagon to jump on, this time the would-be immigrants to the UK boarding lorries in Calais. Seems as though the lorry is in Dover not Calais – which is ...

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Lucky Generals launches ‘Goonervision Song Contest’ for Paddy Power

I’ve often found Paddy Power’s advertising efforts mildly irritating – sometimes more than that. You set out to be ‘disruptive’ and it often seems as though the kids have taken over the nursery. The missing factor is ‘taste,’ a rather ...

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