Tag Archives: Paddy Power

Lucky Generals rises to the occasion for Paddy Power’s new IPhone app

When you’re the Paddy Power AOR you have to look to your laurels: any slacking and the Irish bookie will appoint another ‘mischief’ agency. Laurels, in this case, meaning pushing things as hard as you’re allowed to – and preferably ...

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Paddy Power hires We Are Pi as RWC “mischief” agency

Paddy Power has hired Amsterdam’s We Are Pi as its “brand mischief” agency for the Rugby World Cup (which newly-appointed brand agency Lucky Generals might see as a piece of mischief on its own). And the Pi’s have been quick ...

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Betfair chooses Cubo to fight the football wars

London creative agency Cubo has landed quite a coup, becoming betting giant Betfair’s first agency of record. Betfair is a betting exchange rather than a conventional bookmaker. Cubo starts with a campaign hymning the start of the football season in ...

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Paddy Power aims low with immigrants stunt

Love it or hate it bookmaker Paddy Power has found another bandwagon to jump on, this time the would-be immigrants to the UK boarding lorries in Calais. Seems as though the lorry is in Dover not Calais – which is ...

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Lucky Generals launches ‘Goonervision Song Contest’ for Paddy Power

I’ve often found Paddy Power’s advertising efforts mildly irritating – sometimes more than that. You set out to be ‘disruptive’ and it often seems as though the kids have taken over the nursery. The missing factor is ‘taste,’ a rather ...

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Paddy Power and Lucky Generals bring election to life

Lots of people have been bemoaning the lack of sparky election ads, harking back to the moth-encrusted days of Saatchi’s ‘Labour Isn’t Working’ for Margaret Thatcher and the Tories. Up and coming London agency Lucky Generals produced a couple of ...

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