Tag Archives: nike

Are Nike the world’s most sociopathic marketer? No, this is not another polemic on sweated labour in underdeveloped economies. The charge-sheet for that would be almost endless, and Nike are in no way a distinctive offender, just a prominent one. ...

It’s that time of they ear again with the UK Premiership kicking off on Saturday – which means that various brands from Adidas and Nike to broadcaster Sky – will be falling over themselves to try to associate themselves with ...

So take that Nike! For once Nike won’t be able to steal Adidas’s thunder as the UK’s new Olympics sweetheart Jessica Ennis, winner of the heptathlon gold medal in brilliant style, is well and truly signed up by Addi Dassler’s ...

The Social Network director David Fincher (left) and former Anonymous head of commercials Dave Morrison are launching a new Santa Monica-based ‘super’ production company Reset. Other directors include Guy Ritchie, of Sherlock Holmes fame, and Jonathan Glazer, arguably the biggest ...

Had Paula Radcliffe (left) not been injured, Nike – unlike arch-rival Adidas not an official sponsor of the Games – would have been prohibited from running an ad featuring one of Team GB’s athletes. Nike hints there may be more ...

Well, here’s a surprise. Advertisers spend billions of pounds on sponsoring the Olympic Games, only to find they establish almost zero rapport with consumers. Worse, many punters think the real sponsors are their iniquitous ambush-marketing rivals – such as Nike. ...

When I saw the news Tesco had appointed Wieden & Kennedy to handle their £110m ad account my first reaction was ‘interesting and surprising decision’. The smart money would have been on Tesco hiring one of the big players and ...

For two weeks or so, Londoners are in for a real treat. They’re going to find out what it was like living in Stalinist Russia. The arrogant nomenklatura and apparatchiks lording it over everyone else – the ‘Zil’ limousine lanes ...

People come and go in advertising all the time so it’s often hard to see the significance of such moves, unless they involve the boss or a CCO or something (which is why we don’t usually report such non-boss moves). ...