Tag Archives: nike

Puma and Droga5 claim love equals football

It’s that time of they ear again with the UK Premiership kicking off on Saturday – which means that various brands from Adidas and Nike to broadcaster Sky – will be falling over themselves to try to associate themselves with ...

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Jessica Ennis strikes gold for Adidas too

So take that Nike! For once Nike won’t be able to steal Adidas’s thunder as the UK’s new Olympics sweetheart Jessica Ennis, winner of the heptathlon gold medal in brilliant style, is well and truly signed up by Addi Dassler’s ...

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Industry vets David Fincher and Dave Morrison form ‘super’ US production company Reset

The Social Network director David Fincher (left) and former Anonymous head of commercials Dave Morrison are launching a new Santa Monica-based ‘super’ production company Reset. Other directors include Guy Ritchie, of Sherlock Holmes fame, and Jonathan Glazer, arguably the biggest ...

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Nike and Google are winning the Olympic sponsors race – even though they haven’t (officially) entered

Well, here’s a surprise. Advertisers spend billions of pounds on sponsoring the Olympic Games, only to find they establish almost zero rapport with consumers. Worse, many punters think the real sponsors are their iniquitous ambush-marketing rivals – such as Nike. ...

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Nike outclasses the Olympics brand police

For two weeks or so, Londoners are in for a real treat. They’re going to find out what it was like living in Stalinist Russia. The arrogant nomenklatura and apparatchiks lording it over everyone else – the ‘Zil’ limousine lanes ...

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