Well you have to give Nike and misbehaving golf star Tiger Woods full marks for front: Tiger has just won another golf tournament in the US and gone back to the top of the world rankings, ahead of Northern Ireland’s ...
Read More »W+K London produces greatest hits credentials
Agency credentials presentations are just one reason for not becoming a client; long and implausible might sum up many of them. I used to like them in the days when they depended on the managing director successfully working a fiendish ...
Read More »Nike shoots itself in the foot with Pistorious ad
They keep doing it, don’t they? Paralympic athlete Oscar Pistorious is on trial for shooting his girlfriend and Nike, whose stable of sports stars seem defined (in part) by their ability to get into trouble, runs this ad. In a ...
Read More »The times are against agency start-ups but here’s how you win: first find a brave client..
Talking to people in the advertising world, there seems to be a feeling that start-ups face a far greater uphill struggle now than in the past. There is a conspiracy of factors that make the jump to independence a bigger ...
Read More »What the world’s Twitterati made of cheatin’ Lance Armstrong’s Oprah Whinfrey confession
Been wondering what, if anything, to say about shamed former US cycling champ Lance Armstrong: only an idiot (such as the odd libel juror) would have assumed he wasn’t taking drugs or worse given the period in which he won ...
Read More »Nike quick to extract a cup full of value from new $125m golf star Rory McIlroy
Golfers often seem to have the charisma of herrings but Nike and Wieden+Kennedy seem to have extracted the max from this new film ‘In the Cup,’ designed to plug Northern Irish golfer Rory McIlroy’s new status in Nike’s trophy cabinet ...
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