Tag Archives: nike

Well, here’s a surprise. Advertisers spend billions of pounds on sponsoring the Olympic Games, only to find they establish almost zero rapport with consumers. Worse, many punters think the real sponsors are their iniquitous ambush-marketing rivals – such as Nike. ...

When I saw the news Tesco had appointed Wieden & Kennedy to handle their £110m ad account my first reaction was ‘interesting and surprising decision’. The smart money would have been on Tesco hiring one of the big players and ...

For two weeks or so, Londoners are in for a real treat. They’re going to find out what it was like living in Stalinist Russia. The arrogant nomenklatura and apparatchiks lording it over everyone else – the ‘Zil’ limousine lanes ...

People come and go in advertising all the time so it’s often hard to see the significance of such moves, unless they involve the boss or a CCO or something (which is why we don’t usually report such non-boss moves). ...

Heineken is sharing its favours around Amsterdam these days and now TBWA\Neboko is taking its turn at the ‘Open your World’ campaign launched by W+K Amsterdam. This must be a bit annoying for W+K which has also recently seen sibling ...

Nike has made a big stir at Cannes Lions 2012, with the Fuelband not only winning the Cyber Grand Prix but now swiping the coveted ‘integrated’ Titanium Grand Prix too, with agency R/GA. Stefan Olander (left), vice-president of digital sport ...

They’re brave people at Wieden+Kennedy London, producing a new UK ad to ride on the back of the agency’s much-lauded “My Time Is Now’ campaign for the Euro 2012 football fest. Why? Because it features Wayne Rooney, serial under-achiever at ...

Ajaz Ahmed, founder of digital agency giant AKQA is one of the co-authors of a new book Velocity, a best-selling guide to surviving and prospering in the digital age. Here he explains why their thinking is relevant to all kinds ...

Arise Sir Dan, Lion of St Mark. The Dan in question is Dan Wieden, veteran co-founder and global executive creative director of Wieden & Kennedy, currently one of the world’s most outstanding creative advertising agencies. And what at first sight ...