After arriving in New York in the booze and drug fuelled Mad Men sixties, my first task was to get a job. For two weeks I trudged the concrete canyons of Manhattan lugging my oversized portfolio of samples. I soon ...
Read More »Will new Brit at McCann NY (Chris Macdonald) be more successful than the last one (Nick Brien)?
Having, a while back, complimented Chris Macdonald on the improved quality of his tailoring, it would be churlish not to congratulate London’s sharpest suit on landing the hot seat at McCann New York, where he will soon become president. Macdonald ...
Read More »McCann shuffles the deckchairs as UK boss Chris Macdonald goes to New York
What does it take to be a successful boss of McCann in the UK? Essentially, as captain of the ship, you repel boarders and maintain the agency’s status as the second-biggest in the UK (way behind Omnicom’s AMV/BBDO) even though ...
Read More »Droga5 clears the decks for international expansion
Top creative agency Droga5, currently confined to New York and Sydney, has confirmed that it’s embarking on the creation of another global micro-network. The agency has promoted New York CEO Andrew Essex (left) to vice chairman and he will join ...
Read More »LG trumps Samsung’s S4 launch with copycat poster
Samsung launched its new iPhone-killer S4 phone in the US yesterday and may be slightly miffed that rival (well, not that serious a rival) LG tried to steal its thunder with a classic piece of ambush marketing. Marketers and the ...
Read More »Mother wins $240m Burger King and debuts with spots for anything other than burgers
Well that’s what they do these days – burgers bring in the punters but coffee etc is the message you want to send out. Which is what Mother New York is doing in its first campaign for Burger King since ...
Read More »Arnold lures new creative services chief from Grey
Creative services directors (they trade under a number of names) seem to be going up in the world these days; maybe it’s the trend to fewer but bigger commercials as advertisers factor in online exposure and therefore budgets go up. ...
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