Droga5 clears the decks for international expansion

Top creative agency Droga5, currently confined to New York and Sydney, has confirmed that it’s embarking on the creation of another global micro-network.

The agency has promoted New York CEO Andrew Essex (left) to vice chairman and he will join creative chairman and founder David Droga in the ‘chairman’s wing’ which the agency describes as “setting the stage for a new phase as a truly global organization with commensurate scale and ambition” involving continued expansion into a “true global micro-network with multiple subsidiaries.”

Well you can’t be more clear than that. Droga5 now employs more than 350 people with a client list including Coca-Cola, Mondelez, Puma and Unilever and smaller but still prominent bits of business like Newcastle Brown. One possible next step for it to expand is Europe although the European ad scene is hardly thriving as the Eurozone lurches from one crisis to another. The UK, though has proved more resilient.

The Far East is another possibility as is Latin Europe with Brazil preparing to host the next World Cup and Olympics.

The agency has also promoted Sarah Thompson, to CEO of New York, New York CCO Ted Royer will now be in charge of day to day creative output, and Bryan Yasko becomes global business director. More evidence that Droga and right hand man Essex are planning a spell of globe-trotting.

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