***A happy man tonight will be Sir Martin Sorrell, boss of WPP.
He’s seen Omnicom slashing jobs at BBDO, after Interpublic’s McCann the world’s biggest agency network, following the loss of $300m Gillette to WPP’s Grey.
More than that, he’ll see Omnicom boss John Wren’s reliance on his three big creative agency networks – BBDO, DDB and TBWA – and lack of a branded digital option as last year’s solution to today’s problems.
The Sorrell formula of offering bespoke agency teams within WPP for mega-clients seems, at last, to be working. It didn’t for Omnicom and Goodby Silverstein with GM’s Chevrolet.
So, this week anyway, it’s one up to SMS.
But let’s not grouse. Is Lafferty any good? Will he provide the stable management and account handling expertise in the US BBH so clearly needs? Well they know about account handling at McCann so let’s hope so.
***When Tony Hall dragged himself back from the Royal Opera House to be director-general of the BBC one of the first things he tried to deal with was the BBC’s attitude to girls – no, not the Jimmy Savile-like excesses but the shortage of gels (of a certain age) in key journalistic jobs. He mentioned the flagship Today Programme on Radio 4.
And a jolly good thing too. But poor old Sarah must be knackered. And because she’s on every day poor old James Naughtie never gets a look in. Jim might ask the longest questions in broadcasting (after football pundit Garth Crooks) but he’s a good sort.